Big B to endorse new mobile brand
He is one of those Bollywood stars who has the maximum number of brands in his kitty, but it's the first mobile company to be endorsed by Amitabh Bachchan. Other superstars like SRK and Aamir...entertainment Updated: Jun 14, 2010 17:07 IST
The 67-year-old actor is the new brand ambassador for Zen mobiles and will star in ad campaigns to promote handsets from the company.
"I like to connect with brands that I believe in, brands which show commitment to fulfilling the needs and aspirations of Indian people. I hope my association with the Zen mobiles will take it closer to people," Big B said in a press statement.
He is one of those Bollywood stars who has the maximum number of brands in his kitty, but it's the first mobile company to be endorsed by Bachchan. Other superstars like Shah Rukh and Aamir Khan are already associated with major mobile brands in India.
"Mr Bachchan is a quintessential mix of charisma and style with a mass appeal, which is what the Zen Mobile brand stands for. We are confident that signing him on as our brand face in India will help us create a closer connection with our audience," said Deepesh Gupta, MD, Zen Mobiles.
First Published: Jun 14, 2010 16:07 IST