Salman Khan's biggest box office bomb made just ₹2 cr, director quit filmmaking, actress never worked in Bollywood again
Salman Khan's first Hollywood crossover made only ₹2 crore at the box office despite the presence of a Hollywood star.
Salman Khan has been one of the biggest box office draws in Indian cinema for over 30 years. Since he exploded onto the scene with Maine Pyaar Kiya in 1989, the actor has given some of the biggest hits in Hindi cinema. But there have been a few duds along the way, too, and the biggest of them all had a Hollywood connection. But it was still a massive box office bomb. (Also read: World's lowest-grossing film of all time sold just 1 ticket, earned $11; critics called it the worst movie ever)

Salman Khan's biggest box office bomb
In 2007, Salman Khan was in the middle of a flux in his career. The euphoria of the 90s had died down, when he had been the top star along with Shah Rukh and Aamir Khan. His revival with Wanted was still two years away. At this time, the star - still one of the biggest in the business - experimented with an international film titled Marigold. Directed by Willard Carroll, the film starred Ali Larter as an American actor who comes to India and falls in love with a local, played by Salman. A typical Bollywood musical made in both Hindi and English, the film was released on August 17, 2007. Made on a budget of ₹19 crore, Marigold fell flat at the box office. It earned just ₹21 lakh on its opening day and crawled to ₹1.27 crore at the Indian box office. Overseas, the film made only $250K, taking its worldwide gross to just above ₹2 crore.
Why Marigold failed
Marigold opened to bad reviews, with most critics calling it awkward and badly made. On Rotten Tomatoes, it has an approval rating of only 30% from 27 reviews. The website's consensus reads: "Marigold attempts the difficult trick of combining Bollywood movies and American rom-coms -- and ends up with an awkward blend that will satisfy fans of neither." The film felt too sanitised to Indian viewers and too desi to the Westerners, not landing in the sweet spot for either. In India, its business was affected by Chak De India, which had been released a week prior and was still going strong at the box office. While internationally, The Transformers steamrolled over it.
The impact of Marigold's failure
Willard Carroll was an established American filmmaker who had made films like The Runestone, Playing by Heart, and Tom's Midnight Garden before he came to India. But Marigold proved to be his last film as a director. He also stepped back from writing and producing films as well. The film's female lead, Ali Larter, was also a well-known face in Hollywood, having played supporting roles in Legally Blonde, Final Destination, and the TV show Heroes. Marigold proved to be her only Hindi film. The same year, she had her Hollywood breakthrough with Resident Evil: Extinction. She has since worked in two of the film's sequels but has seen little success outside the franchise.
ABOUT THE AUTHORAbhimanyu MathurAbhimanyu Mathur is Deputy Editor, Entertainment at Hindustan Times. With almost 15 years of experience in writing about everything from films and TV shows to cricket matches and elections, he inhales and exhales pop culture and news. Currently, he watches movies and TV shows and talks to celebrities for a living, while occasionally writing about them as well. A journalism graduate of Delhi College of Arts and Commerce, Delhi University, Abhimanyu began his career with Hindustan Times at the age of 20, swapping classrooms for newsrooms at an early age. He began his journey in the early days of digital journalism, later switching to the madness of print journalism. Work has led him to far off places like Japan and Jordan, as well as to the interiors of Haryana and the Indo-Pak border. He dabbled in city reporting in places like Meerut, Gurgaon, and Delhi, covered the Olympics and Cricket World Cups, before finding his calling in entertainment and lifestyle during the pandemic. A Rotten Tomatoes Certified Film Critic, he is equally at home covering stories on ground as he is interviewing celebrities and studios, and sometimes prefers to shepherd teams in delivering traffic through the day. Even as his role has evolved from reporter to supervisor over the years, his first love remains writing (and of late, talking on camera). With a good understanding of cinema and its trends, and a keen eye for detail, he continues to spark conversations around showbiz for readers around the world.Read More
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