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Brand loyalty

Chhota Nawab, Saif Ali Khan and Kareena Kapoor are loyal towards the brands they endorse.

entertainment Updated: May 10, 2010 00:37 IST
Hindustan Times

Hiiiieeeyyyaaa my sizzling shasliks! I’m so glad the weekend is here. I just can’t wait to get out and away from the hustle and the bustle of the city. But before I zoom off, I must serve you your dose of daily goss. So here goes my dahlings…

For starters, a chidiya from Chandigarh has dropped in to share with me a tiddy-bitty on Saif Ali Khan, who was there for a promotional event of Lays chips, which he endorses. Seems the royal Khandaanwallah dude made no efforts to hide his loyalty quotient towards the brand of which he’s an ambassador.

Aur pata hai kya? Saifu also revealed that girlfriend Kareena Kapoor too practices brand royalty, just like him. Hua yeh ki someone asked the Chhota Nawab if he’s ever had any differences with Bebo over using the brands they endorse. And he immediately ruled out any issues.

However, when probed further if he insisted that she too consume Lays since he endorses the brand, Saifu is said to have retorted, “Bebo digs into Kurkure since she endorses it. We’re both loyal as ambassadors and don’t grudge each other’s choice about endorsing competing brands.” Wah, kya baat hai!

Brand loyalty ho toh Saifu and Bebo jaisi. What say, my sweetums?

First Published: May 08, 2010 15:14 IST