Bruce Willis launches own fragrance

The 55-year-old is the latest in a long line of stars to bring out his own scent. Jennifer Lopez, Victoria Beckham and Kate Moss all have a signature fragrance as do Britney Spears and Beyonce Knowles.

Actor Bruce Willis has signed a deal with German company LR Health & Beauty Systems to create a men's scent, which will come out in July.

"The Bruce Willis scent will be extremely masculine and - starting from ingredients through to design - embodies every individual feature of the Hollywood star - strong, self-confident, consistent," contactmusic.com quoted Tilo Ploger, chief operating officer of the firm as saying.

The 55-year-old is the latest in a long line of stars to bring out his own scent.

Jennifer Lopez, Victoria Beckham, Kate Moss and Sarah Jessica Parker all have a signature fragrance as do Britney Spears and Beyonce Knowles.