Cadbury apologises to Naomi for racist ad
Cadbury has finally apologised to Naomi Campbell for their latest advertisement of Dairy Milk Bliss in which they compared her to the chocolate, saying ''Move over Naomi, there''s a new diva in town''.Updated: Jun 04, 2011 15:19 IST
The advertisement immediately sparked racist outrage and angered the supermodel and her family.
"Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family," the Daily Mail quoted a spokesman for the firm as saying.
Campbell has welcomed the apology saying, "the advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar."
"It is also a shame that it took so long for Cadbury to offer this apology," she added.
Accused of indulging in racism in the advertising the company clarified, "Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society."
"It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so,” they explained.
First Published: Jun 04, 2011 15:13 IST