Colour of 2011

It may be grey outside when the calendar flips to 2011, but a bright red-pink hue will be in fashion.

It may be grey outside when the calendar flips to 2011, but a bright red-pink hue will be in fashion. ‘Honeysuckle’ is the colour of 2011 chosen by Pantone Color Institute, the research arm of Pantone Inc., the company that largely sets colour standards for the fashion and home industries in the West.

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The reddish-pink shade lights a fire to your senses and revs you up, says Leatrice Eiseman, executive director of the institute. "The colour says we need to be hopeful, and think of things that satisfy as many senses as we can," she says.