Create freaky videos, meet director Mohit Suri
In a unique promotion stint to promote Raaz, ibibo.com is urging budding filmmakers to create freaky videos and giving them a chance to meet the film's director Mohit Suri.entertainment Updated: Dec 25, 2008 10:51 IST
In a unique promotion stint for forthcoming supernatural movie Raaz-The Mystery Continues, social networking website ibibo.com is urging budding filmmakers to create freaky videos and giving them a chance to meet the film's director Mohit Suri.
The interested candidates can upload short videos based on a supernatural theme. The video may be up to three minutes long and can be shot on a handy cam, mobile camera or even on a digital camera, said a press release.
This contest would get a chosen contestant a chance to spend a day with Suri to learn the nuances of filmmaking.
"We have always looked at going beyond the usual - both with regard to the kind of projects we associate with as well as how we promote them. The internet is the most effective medium for a film like this as it targets the youth directly," said Shridhar Subramaniam, managing director, Sony BMG India.
“Raaz-The Mystery Continues”, being co-produced by Sony BMG and Vishesh Films, is set to release Jan 23 next year. It stars Emraan Hashmi, Kangana Ranaut and Shekhar Suman's son Adhyayan Suman.
Apart from uploading videos, the youth can karaoke to the tracks of the movie through the site and will also have an access to the movie's videos and trailers.
"This initiative reiterates our core value proposition to recognise talent and enable users to self express and engage with latest Bollywood content,” said Ashish Kashyap, CEO, ibibo.com.
First Published: Dec 24, 2008 19:43 IST