Cutting edge slim is in
Beauty is no longer the prerogative of urban dwellers with a wave of self-consciousness spilling across the country, writes Jaya Shroff.Updated: Aug 13, 2007 02:53 IST
At 32, Rita Sabharwal, a three-time beauty pageant winner from Patna found herself spending most of her time behind closed doors. Sagging breasts and a paunch made her look ungainly. Likewise her husband Vipin Sabharwal, all of 35, had his bulging stomach interfering with his confidence, reducing him into a shy businessman. Even when it meant official tours, he had to force himself out of home.
Similarly, for 18-year old Priya Prakash from Ludhiana, her heavy thighs were her biggest embarrassment. It got in the way of her becoming a confident tennis player. While she was extremely passionate about the game, she was equally embarrassed about her obese stomach and legs.
Until the trio stumbled upon the possibility of redeeming cosmetic surgery. Surgery in a private hospital in Delhi proved to be the magic wand that transformed their bodies for the better.
"Most people come to us wanting to look beautiful and presentable. The trend has increased in the last couple of years, with more and more people opting for cosmetic surgeries,” said Dr Vivek Kumar, consultant plastic and cosmetic surgeon with Gangaram Hospital.
The trend is not just confined to metropolises. People from small towns are flocking to big cities looking for the elixir of youth. “Twenty per cent of patients are from smaller towns. Everyone wants to look good,” said Dr Yogesh Agarwala, Senior Consultant, Fortis Healthcare.
Most beauty treatments like a nose job, liposuction etc cost patients anywhere between Rs 40,000 to Rs 50,000. Similar treatments are also offered in Apollo and some other private hospitals in the city.
With the wave of self-consciousness spilling across the country, beauty is no longer the prerogative of urban dwellers. Delhi hospitals are attracting a clientele from Indore, Ludhiana, Jalandhar, Patna and several smaller cities and towns.
The Sabharwals’ travelled all the way from Patna, taking a two-week off, for their surgeries. “My breasts had become very ungainly and shapeless, forbidding me to wear good clothes. At one time, I was confident of walking the ramp and in just two years life took a complete U-turn with everything looking bleak,” said Rita Sabharwal.
While she clearly appeared overjoyed at her newly discovered self-confidence, Rita was equally happy for her husband. Vipin, who got liposuction suction done, said, “We had a love marriage. So we admire everything about each other and there was no way only one of us could undergo the surgery, leaving the other with less self esteem. Hence we decided to take the plunge together.” Now Vipin’s sister-in-law has also decided to come down from Jalandhar next month and get a breast augmentation surgery.
Priya, who underwent a surgery on Saturday afternoon said, "It is important to look nice and especially in a game like tennis, who wouldn’t want to have a perfect figure with a perfect game."
Across India, women — and increasingly, men — are nipping and tucking, injecting and implanting, all in the quest for good looks.
In the past, smaller towns had lagged behind in catching the cosmetic surgery wave, held back by cultural hang-ups, inflated medical bills and lack of good doctors. But cosmetic surgery is now beginning to be widely accepted throughout India like never before.
First Published: Aug 13, 2007 02:45 IST