Emergency bra

In 2009, Dr Elena Bodnar won the Ig Nobel Public Health Prize for her then-prototype invention, the ‘Emergency Bra’.

In 2009, Dr Elena Bodnar won the Ig Nobel Public Health Prize for her then-prototype invention, the ‘Emergency Bra’.

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After one year of “safety engineering, economical design, and aesthetics,” the bra is finally ready to enhance cleavage and to save lives around the globe. This bra is an undergarment, which “can be quickly converted into a pair of protective masks, one for the brassiere wearer and one to be given to some needy bystander” in case of an emergency.