Jagmohan Mundra's title tactic
Remember Amitabh Bachchan saying, "Madam I'm yourAdam", towards the end of the Kajra re song, to Aishwarya Rai?
After directing Aishwarya Rai in Provoked, director Jagmohan Mundhra aka Jag seems to have been so impressed by the line that he has used it as a title for his next film.
Produced by Anuj Sharma, it is reportedly inspired by the Hollywood's The 40 Year Old Virgin. The film features Govinda and Amrita Rao.
Apparently, leading man Govinda was keen to rope in Mallika Sherawat to play a role (which required lots of oomph) but she nixed the offer since she wants to change over to a "serious" image. Heh heh.
Attempts are to get Bipasha Basu for the Sherawat role.