If you are planning to catch the 6 am show of 3 Idiots this Christmas, you need not worry about the breakfast bit. For you'd be served free chai and biscuits at the multiplexes.
The move has been planned to pep up the dull morning show.
Devang Sampat, Senior VP, Cinemax India Ltd, tells a daily, “There is often scope for a 6am show. There are many morning walkers and call centre employees who flock to the theatres at that time of the day. But we are doing it for the first time because there is a good demand for the tickets.”
The multiplexes are also planning to hold their last show as late at midnight.
We wonder how many people are willing to sip this cinema-flavoured 6 am tea.