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Guilt-free shopping at the city’s newest designer store

Proceeds of garments sold to fund charity, names like Manish Malhotra, Rocky S in stock

fashion and trends Updated: May 27, 2011 15:55 IST
Rochelle Pinto
Rochelle Pinto
Hindustan Times

In a tiny store on Bandra’s Pali Hill, a long labour of love just bore fruit. The Love Trust, designer Nandita Mahtani’s dream project, has finally opened its doors, raising funds for charity by selling heavily discounted designer clothes.

"I wanted to do something more than just hand over a cheque to an NGO," says Mahtani, adding, "And I wanted to do something tied to fashion. I have many friends who are eager to help out and have already offered the project a lot of support."

The friends in question are some of the biggest names on the Indian fashion circuit. Bollywood favourites like Manish Malhotra and Rocky S, along with designers Surily Goel and Shaina NC, have donated garments to the cause. Mahtani has included clothes that otherwise retail under her prêt label, Ananya.

"Many people in the city would love to own a designer dress, but just can’t afford it. The clothes we’re selling at the Love Trust either belong to past seasons’ collections, or are one-off pieces that the designer may have loved but nobody bought," she says. "My clothes are usually priced at under Rs 15,000, but here, even the most elaborate outfit will be sold for just Rs 5,000. Other than that, most cost around Rs 1,000 to Rs 2,000."

The Love Trust foundation plans to focus on health and education-related cases, and Mahtani plans to review most herself to make sure that they’re genuine. "Our goal is to shoulder the expense of things like medicines or milk, rather than give money. We’re also looking at individual cases," she says.

The Love Trust, Maria Apartments, Pali Hill; next to Mireya Couture.

First Published: May 27, 2011 14:05 IST