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Home / Fashion and Trends / Liz Hurley too old for 'Monsoon'

Liz Hurley too old for 'Monsoon'

Monsoon bosses are thinking about substituting Liz with someone younger.

fashion-and-trends Updated: Mar 28, 2007, 14:59 IST

British beauty Elizabeth Hurley may be able to give a woman half her age a run for her money, but it seems that the lack of cash flowing in has caused fashion label Monsoon to drop her as their face.

Hurley signed a six-month deal worth a million pounds with Monsoon, but with half of the period over, it seems that the contract will not be renewed in June thanks to poor sales that dominated the company’s accounts, despite their "Create A Storm" ad campaign starring the stunning 41-year old.

A source revealed that Monsoon bosses are now thinking about substituting Liz with someone younger and a bit more boho-chic, especially since their target market is 18-to-35s.

"The label has started investigating possible replacements for Liz. We had a disappointing period before Christmas and hoped that signing Liz would improve the figures. While the disappointing profits aren't Liz's fault, the company wants to shake things up and get back to its core market," the Sunday Mirror quoted the source, as saying.

And, it seems that what’s also bothering bosses, is the fact that Hurley is a bit too ‘refined’.

"She's also a bit too refined for Monsoon, which sells boho-chic clothes rather than tight jeans and low-cut tops," the source added.

ht epaper

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