Talent hunt, the MTV ishtyle
The venue was heavily barricaded, there were bouncers were all over and hordes of young men were craning their necks, and their cell phone cameras, to catch that one glimpse. This was no movie shoot, nor were there any popular stars giving away freebies.
It was the Lycra MTV Style Awards Model Hunt at Ansal Plaza in the city on October 5. And if it's a model hunt, can fun and glamour be far behind?
While actress Neha Dhupia and style diva Ambika Pillai were doing serious business, the not-so-serious part of the show was well taken care of by VJ Cyrus Sahukar. Anil Chaudhary, Sneha Pilani and Sakshi Bindra emerged the winners and will now get to sashay the ramp on 'My Tee', the fourth interpretation of the Lycra MTV Style Awards 2007 theme - It's My Style.
The former Miss India says, "We are not only looking for stunning bodies, gorgeous faces and phenomenal skin but also attractive personalities, the right attitude and lots of style".
"I believe style is just carrying yourself well despite what you wear, and is what I'll judge on", she adds. "Uniforms", "Gangs" and "Retro" are the other three interpretations of the theme It's My Style, that will be showcased by Abhishek and Nandita, Vikram Phadnis and Manish Malhotra respectively.
"The model hunt gives every young person in India a chance to be associated with the biggest and most stylish event of the year", quips Ambika. The three-city model hunt, which flagged off in Mumbai, will be next held in Bangalore on October 8.