AR Rahman to play a different tune

Satellite-based digital radio service provider WorldSpace has roped in the music director as brand ambassador.

Satellite-based digital radio service provider WorldSpace on Tuesday roped in renowned music director AR Rahman as its national brand ambassador.

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Rahman would compose an exclusive WorldSpace song, besides endorsing the company's products, a release by WorldSpace said.

"We are delighted to partner with the musical genius of AR Rahman, as he is world-renowned for bringing global rhythms and Indian tunes together to create a distinctive international sound," WorldSpace India Managing Director Shishir Lall said.