Comfort is the word for Indian designers | Hindustan Times
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Comfort is the word for Indian designers

Fashion weeks are round the corner and our designer fraternity is busy getting every detail right, despite all the chaos designers divulge their personal styling mantras to Deepti Kaul.

india Updated: Feb 24, 2009 09:44 IST
Deepti Kaul

All of us see models walking the ramp year after year and giving beauty and styling tips in interviews. And we keep wondering, about the people who work behind the curtains and create those masterpieces, what is their style statement? What brand do they prefer? Here are the answers. Fashion weeks are round the corner and our designer fraternity is busy getting every detail right, despite all the chaos designers divulged their personal styling mantras.

“Comfort” is the word for our Indian designers, when it comes to styling their own selves. And most of the designers want to have a subdued look and don’t want to go over the top on any occasion. Be it any young designer or the old, matte look is preferred by all.

Style and brand mix
As we mentioned above, mostly all the designers go for comfort over trends. Zubair Kirmani, a young designer who has worked on international level in initial period of his career prefers to wear something easy, “I try to wear something very comfortable, so that I even look comfortable. I don’t wear anything that is hard on eyes. I only prefer clothes that fit and suit me well and I dress according to the season.” Zubair who goes for the product and not for the brand loves to wear Rajesh Pratap Singh, Calvin Klein, D&G jeans and for bags and jackets Zubair swears by Prada.

Poonam Bhagat, whose label Taika, has for 17 years entralled women in India and abroad, is very particular about ‘cuts’. ‘Minimalistic’ is the word for her when it comes to personal styling. “My style statement is very subdued and I don’t follow trends blindly. I like natural fabrics, solid colours and use chunky jewellery but the focus is on one jewellery, it can be big chunky ring or necklace. I don’t like fussy dresses and I am very particular about cuts. I never try to look younger and only pick those clothes, which suit my age. My dresses may have motifs and beads but in a very subtle way,” says designer Poonam Bhagat.

“I like 1970’s look very much and love Japenese designers’ creations, brands like Mango, Zara and Eileen Fisher are my favourites. As far as Indian designers are concerned I like Anshu, Tulsi and Neeru Kumar,” adds Poonam.

Matte look works for the ‘New Gen’ designer Charu Parashar. Self styled ambassador of Indian fashion, Charu’s signature style is ‘comfort’, it is the most important factor for her. “I don’t follow trends and earthy tones always work for me as they never go out of fashion. I prefer dull embellishments and don’t really go for cuts. Charu prefers her brand for clothes as according to her ‘she is the best’, apart from her own clothes Charu likes Ritu Kumar’s attires and from international labels she chooses Roberto Cavalli.

Whereas designer Vijay Arora from Shobhna & Vijay Arora duo define comfort as ‘mentally comfort’ and ‘physical comfort’. He says, “For me personality of the person is more important and it should be in sync with clothes. At times I just forget about the physical comfort and go for little tighter clothes. I just like to highlight one feature and rest of the garment follows, that’s my style.” Vijay’s favourite brands are Diesel, Armani, Prada and Gucci and apart from international designers Vijay loves to wear fashion czars Rohit Bal and Rohit Gandhi and Rahul Khanna’s creations.

Aromas that soothe their senses
Perfumes play a major role in one's styling and every one of us has got a unique taste for perfume flavours, some people like citric smells and some go for sweet or oriental flavours. While dressing all of our designers vote for comfort but for fragnances they have got a varied style. Poonam Bhagat loves to wear light perfumes during summer and daytime. White Linen by Estee Lauder is for the day and Paloma Picasso for the night as she prefers musky smells for the evening. Zubair who was recently gifted Isseuinyiake by a friend, loves it. Charu Parashar prefers basic fragnances and swears by Red delicious by DK & Y, Nina Ricci and COCO by Channel.

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