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Design
Design
Design, whether industrial, product, textile or ceramic, has always been an integral part of any manufacturing process. At the time of independence manufacturing was in a very rudimentary stage. Design was seen to be functional rather than aesthetic. It more or less remained so till the opening up of the Indian industry in the nineties. India has been an Original Equipment Manufacturer (OEM) with a working inexpensive technical design for the past 25 years. Maruti car was a classic example of this. For the last ten years India has been moving towards being an Original Design Manufacturer (ODM). Brands such as Titan, Indica and Scorpio are brilliant examples of this.
In essence, any kind of industrial design is about humanising technology. It's about blending engineering with aesthetics.
BRIEF DESCRIPTION
The entry-level job in this sector is a designer. One could be a part of the company's design team or work with a design house. Of critical importance is an analytical mind with an artistic bent of mind. A fascination to work with different materials and technology. You must have design sensibilities and an ability to empathise with people.
EXPECTED REMUNERATION
Rs 20,000-35,000 (Entry-level in industry)
SOCIAL STANDING
Good
YEARS OF TRAINING REQUIRED
Undergraduate: 4 years
Post Graduate: 2-1/2 years
PLACES TO TRAIN
NID, IIT Powai, IIT Delhi, IIT Guwahati (undergraduate), Shrishti School of Design, Bangalore and Indian Institute of Science (Master in Design)
PLACEMENT
Manufacturing units in Textiles, Ceramic, Glass, Lifestyle Accessory, Graphic Designers, Apparel Design, Animation and Film
CHANCES OF GOING ABROAD
Few; only if the company wants to send someone for exposure
WORK HOURS
Regular hours; or as and when required by the company
PERKS/OTHER BENEFITS
As per company rules
The facts and figures quoted here are indicative, not exhaustive. These are broad industry estimates and do not pertain to any particular company.
For getting an overall picture of the Industrial Design industry HindustanTimes.com spoke to Pradyumna Vyas, Design Consultancy Service and Design Promotion in Delhi.
