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Glamour and gimmick

LIFW Designers are being talked about less for their designs, more for the gimmicks they employ to present them.
PTI | By Meeta Mishra, New Delhi
PUBLISHED ON APR 30, 2004 12:06 PM IST

LIFW Designers are being talked about less for their designs, more for the gimmicks they employ to present them.

On Thursday, designer Manish Arora used the ramp’s white backdrop to show, among other things, an animation film that had his caricature chasing a fish (a Nemo look-alike). "I wanted to add some fun to the show," he said.

In Kiran Uttam Ghosh's show, her models carried a wooden chariot onto the ramp. "It goes with my theme of India Shining," says the Kolkata-based designer. She also got some of her models to walk with helmets on.

All of them — Rina Dhaka, Rajesh Pratap, Ashish Soni (who made his models go bald) and Niki Mahajan — had such props. More to come. Sabyasachi Mukherjee, the biggest find of LIFW last year, says he will have some live music for his show.

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