Models shy away from lingerie
Models don?t mind sashaying down ramp in the skimpiest of clothes but you mention lingerie and most of them get cold feet.india Updated: Feb 06, 2004 10:49 IST
Remember the thong worn under a fine sheer net by Nina Manuel for a Rina Dhaka show? It is not uncommon to see top models sashaying down the ramp in the skimpiest of clothes for fashion shows. But you mention lingerie and most of them get the jitters. In order to camouflage their identity in lingerie shows, many models don sport blonde wigs that cover half of their face or resort to a dramatic makeover.
Concurs Amar Devani, marketing head, Language Group that markets innerwear brands like Juliet and Fast Track. “It’s tough to get models for the show unless you pay them extra. Even then, they want to play safe. For instance, skin-coloured cups and stockings are a must when it comes to transparent innerwear. Nobody wants to get into a thong or a G-string.”
One needs a great body to showcase lingerie, avers fashion designer Rina Dhaka. “If I were to design a lingerie line, I would make sure that the audience was the right kind too,” she announces.
According to Rashmi Virmani, who choreographed the Enamor range at the recently held Lace-n-Lingerie show in the Capital, one can get good models for such shows, for a price. “The budget has to be good.” Gladrags first runner up Deepa Chari, one of the participants in the Lace-n-Lingerie show, says it is a matter of professionalism. “The audience has to be sensitive,” she says. Will that ensure that models don’t shy away from innerwear shows?