Nainika & Gauri Karan

Updated on Apr 27, 2004 11:29 AM IST

Gauri & Nainika Karan, aged 25 and 24, were born and brought up in New Delhi.

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PTI |, New Delhi

Gauri & Nainika Karan, aged 25 and 24, were born and brought up in New Delhi. Though originally students of economics, the sisters were always fascinated with fashion. They grew up inspired by old movie star glamour - actresses from the 50s and 60s such as such as Hedy Lamarr, Marilyn Monroe, Audrey Hepburn - who they feel are prime examples of high style. After studying at the National Institute of Fashion Technology, they soon created their own label, Magnetic Rag. The name was spontaneously derived from a piano piece composed in 1914 by Scott Joplin, the famous composer of ragtime. Launched in December 2001, in New Delhi, Magnetic Rag is a prêt label of day-into-evening wear crafted for young women.

Philosophy: The brand embodies the designer's conviction that 'fashion is for the eye' and that 'fashion, beauty and femininity' are inextricably linked. Its design aesthetic incorporates a feeling of romance and glamour combined with sleek elegance to create classic styles that never date.

At Magnetic Rag, the designers have attempted to tailor the spirit of their brand philosophy into ready-to-wear garments. With an understanding that each client is different in terms of appearance and disposition, the styles are market driven and offer wearable and fashionable clothes at competitive prices.

Gauri and Nainika prefer to cater to a very distinct persona – one who likes to dress with a sense of occasion and enjoys that feeling of looking special. For dress forms the identity of a woman and through this medium she wants to look beautiful, feel beautiful and confident. The styles cannot be labelled as those for a defined age group but are for any woman who loves fashion for its magnificence and spectacular nature, is chic and pours her entire personality into her clothes.

LIFW 2004 Collection: At LIFW, they'll be launching the label "Gauri & Nainika" which will be showcasing heir fall-winter 2004-05 collection. Calling it a celebration of femininity, the collection strikes the essence of their core sensibilities. 'Gauri & Nainika' is a higher end prêt line consisting of styles that are decidedly evening wear. The look is richer and even more glamorous with more exoticism, colour and spangle. The label spells out "dress up & be beautiful!"

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