Payal Jain, a designer with difference, is known for an unparallel perfection in each sillehoute she crafts for the fashion conscious. Elegant cocktail dresses, columnar evening gowns and simple yet immaculate casuals grace the racks of her atelier. Other than the pret-a-porter collections, Payal also does Haute Couture for her discerning clients to complement their individual personalities.
Before venturing into the fashion world, Payal Jain, specialized in fashion design from Fashion Institute of Design and Merchandizing (FIDM) San Francisco, California where she completed her Associate of Arts Degree. With a perfect GPA of 4.0, she graduated Summa cum-laude and was awarded the President's Honor Roll. She further sharpened her skills working as a design assistant in some of the prestigious European fashion houses. Payal also gained valuable experience after graduation at Fritzi in San Francisco and later worked with leading couturiers Jacqueline De Brey in San Francisco and Ulrich Engler in London.
Payal's atelier took root in 1993 after returning to India and since then there has been no looking back. She pursued her dream with a passion and put in countless hours of sheer hard work to start her label, making western garments that are at par with international standards in India. She has in the past few years carved a distinctive niche by designing garments, which are in consonance with the mood of the modern Indian woman. Her contemporary silhouettes are a perfect synthesis of eastern mysticism with western sensibilities. Clearly the fabric plays an integral part in her designs and the fusion of unusual fabrics and embroideries is a consistent feature in her collections.
A singular feature of her atelier is the seamless integration of design and production processes with the revival of traditional crafts being a leitmotif. In an attempt to revive age-old Indian printing techniques, the studio makes a constant endeavor to use fabrics, which are manually printed with natural vegetable dyes in remote villages. Another strength of the studio is hand embroidery where traditional motifs and techniques are continuously re-interpreted to suit contemporary fashion trends.
In the past, Payal has utilized her creative abilities for various social causes, be it the raising of funds for worthy charities, working for co-operatives or bringing about social awareness. She has been behind several fundraiser shows for organisations such as 'Tamana Special School' in Delhi 'Vatsalya' for street children in Mumbai and 'Prayas Foundation for integrated learning' for slum children in Delhi. With a constant endeavor to take up new challenges she has successfully designed ensembles appropriate for children with disabilities and people with special needs. She has also held several solo shows in Delhi, Mumbai & Bangalore and also been a part of India Fashion Week in 2001. Her collections are displayed in her studio and Ensemble in Delhi, Ensemble in Mumbai, Ffolio & Cinnamon in Bangalore.
She has expanded her horizons further by designing uniforms for corporates and has completed several projects for prestigious clients in the hospitality industry such as the Grand Hyatt Delhi & Dubai, Leela Goa, Bangalore & Mumbai, Hyatt Regency Nepal, Delhi, Mumbai & Kolkata, Hyatt Resorts & Spa, Goa, Yak & Yeti Nepal The Marriott Mumbai, for leading healthcare institutions like Max Healthcare, Mool Chand & schools like DPS & Tamana.
Payal Jain's collection, exclusively designed for LIFW this year, is an embodiment of the rustic character that takes inspiration from various costume cultures. Artistic textures, interesting layering, elaborate hand embroidered and woven details, structured silhouettes and self-knitted patterns are the basic elements. The designer has painstakingly attempted to give an avant garde look which according to her would attract International buyers. "International buyer today, is looking for fusion. That's why for this year, I have mixed various aspects of fashion. I hope, my creative work gets the due appreciation this year too. My past association with LIFW, India's most prestigious fashion event, has not been commercially very beneficial but as a fashion professional its very encouraging. Besides awareness and brand exposure, I expect better commercial returns from the forthcoming event," says Jain.