Vanity that is worth the bucks spent
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Vanity that is worth the bucks spent

Women, on an average, spend half of their earnings on vanity, reveals a recent survey conducted in the UK. Not all good things in life are free, beauty is one of them. Women are splurging on their grooming. Here’s how.

india Updated: Feb 20, 2012 13:14 IST
Hindustan Times

Not all good things in life are free, beauty is one of them. Women are splurging on their grooming. Here’s how:

Women, on an average, spend half of their earnings on vanity, reveals a recent survey conducted in the UK. Surveyors observed that splurging on beauty and personal care made women feel confident, and consequently many women strived for better jobs so that they can spend more on their grooming. Closer home, women are mirroring this trend. Beauty expert Shahnaz Husain says, "Women reward themselves with grooming for every achievement. Post recession too, there was a surge in cosmetics sale. The amount working women are spending on their vanity opens a window to the economy of the time."

SpaTo know how ladies are boosting their vanity expenses to feel good, we spoke to three women, who reveal the average expenditure on their personal grooming in a month, and why they think it’s worth it.

Beauty budget: Rs 24,000

Pria Kataria Puri

Fashion designer

What gives me maximum happiness is when I spend my hard-earned money on my personal care. You feel you deserve this pampering. On a monthly basis, along with the monthly pedicure and manicure, I go for the maintenance treatment of my nails that are gelled. As I have thyroid, so my nails don’t grow naturally. I also go for a regular hair mask and highlighting once a month. I use a 100 SPF sunblock from Sisley, a Sisley all day cream and under eye cream. I try to squeeze in a spa session too once a month," says Pria Kataria Puri.

Monthly expenditure

Gel nails maintenance with manicure and pedicure Rs 5,000

Hair highlights and hair mask treatment Rs 4,000

Sisley sunblock Rs 9,000 (As I buy it from abroad)

Spa session Rs 6,000

Total Rs 24,000 Beauty budget: Rs 6,330

Sonya Vajifdar

Fashion stylist

I am very particular about products for my skin and hair care. I go for the 3-step skin care that includes cleanser, toner and moisturiser with Dramatically Different Moisturising lotion from Clinique. For my hair, I am a loyal customer of L’Oreal," says Sonya Vajifdar. While she likes to get a manicure and pedicure done every month, she adds, "I prefer a facial every month, and I opt for skin polishing and deep conditioning for my hair every six months."

Monthly expenditure

HairClinique 3-Step skin care Rs 2,619

Clinique Dramatically different moisturising lotion Rs 1,211

Manicure + Pedicure Rs 1000

Facial Rs1,500

Total Rs 6,330

Beauty budget: Rs 8,865
Poonam Sharma
Spa owner
Money spent on yourself is money well spent, feels Poonam Sharma. “I prefer using face packs made out of dried orange peels, tulsi and rakht chandan. I avoid using branded creams,” says Poonam.
“I opt for specific treatments on a monthly basis, such as the rejuvenating wine facial and manispa and pedispa, which are a must along with a head and body massage,” she adds. Although Poonam is a natural product user, she prefers using a medicated lotion, Cetaphil cleansing lotion, for her skin daily.

Monthly expenditure

Power Dose Rs 650
Manispa Rs 550
Pedispa Rs 750
Head Massage Rs 500
Wine facial Rs 3, 500
Body massage with steam Rs 2,800
Cetaphil Rs 115
Total Rs 8,865

Where to spend, and where to save

Splurge on…

1. A luxury facial at a good salon is worth the splurge. Upmarket salons provide an ambiance to relax and pamper you with a variety of treatments. So even if it may mean you are spending as much as R5,000, it’s worth it.

2. A hair spa treatment is not only a great experience, but of great benefit to the hair. The massage helps to improve blood and lymphatic circulation, bringing about total relaxation.

Foot spa3. Go in for a foot spa, the ultimate in luxury treatments. It may make use of foot baths that provide jets and bubbles of water, creating a whirlpool effect. It is revitalising and also helps to relax tired feet and the entire body.

4. A good quality foundation is worth investing in. It also helps to conceal blemishes and produce an even colour tone.

Save on…

1. Don’t go for an expensive chemical skin bleach. Add a few strands of saffron to warm milk and let it stand for a couple of hours. Apply it on the skin using cotton wool. This way you will be saving atleast R1,000 every month.

2. Instead of buying an expensive moisturiser just grow an aloe vera plant at home and use the gel on the face daily. You will save additional Rs 2,000.

3. For dry hair, mix some water with creamy hair conditioner and put it in a spray bottle. Spray the mixture on the hair, and save on hair masks.

4. Use herbal hair mascara at home instead of spending Rs 3000-4000 in highlight treatments.

Expert Talk
Beauty experts tell us why they think that money spent on beauty is worth it
There is no upper limit on beauty expenditure these days. Recently, a British woman came to our stall in Selfridges, London, and bought our Ayurvedic cosmetics worth £4,000 (R3.26 lakh) in one go. This kind of phenomenal sale has never happened there on a beauty products. It shows that women are happiest when they are indulging themselves. And if it goes on to boost their confidence then why not?
Shahnaz Husain, Beauty expert

I always tell my clients to invest in expensive products that are good and will last you longer. A great face product may be expensive but it is an investment that you are making on yourself, so there is no reason you should feel guilty over it
Mickey Contractor, Bollywood makeup expert

I see women across all age groups spending on beauty treatments. I feel that if a product gives you a ‘feel good’ factor then you should indulge in it. Also, with more women having disposable income they treat it is as a way to celebrate their independence.
Clint Fernandes, makeup expert

First Published: Nov 24, 2011 18:47 IST