Mumbai’s municipal corporation starts ‘Pothole Challenge 2019,’ offers ₹500 as reward. There’s a catch
The challenge invites people to click pictures of potholes or take selfies with them and upload the images via Fixit app.
In a bid to make Mumbai roads free of potholes, Brihanmumbai Municipal Corporation (BMC) has come up with an unusual social media challenge. Taking to Twitter, the authority dropped tweets inviting people to participate in “Pothole Challenge 2019” and get rewarded.

The challenge invites people to click pictures of potholes or take selfies with them and upload the images via Fixit app. The images will automatically get geo-tagged in the app. The potholes, however, have to be three inches or deeper and should be at least one-foot-long in length.
According to terms and conditions set by the BMC, a person can report two potholes and he or she will get an award up to ₹500. However, the catch is that the person will get the money only if the BMC fails to repair the pothole within 24 hours.
Take a look at the tweets shared by the BMC:
Twitter dropped all sorts of comments on both the posts. While some appreciated the initiative, others were not-so-happy. Here’s how people reacted:
Back in September, the BMC launched the Fixit app to create better roads around Mumbai. Presently, the app is available only for Android users.
What do you think of “Pothole Challenge 2019?”
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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