Face masks are displayed at Tokyo Mask Land, a face-mask theme exhibition and its speciality shop, amid the coronavirus disease (COVID-19) outbreak, in Yokohama, Japan.(REUTERS)
Face masks are displayed at Tokyo Mask Land, a face-mask theme exhibition and its speciality shop, amid the coronavirus disease (COVID-19) outbreak, in Yokohama, Japan.(REUTERS)

Tokyo pop-up mask store attracts shoppers with festive face coverings

Tokyo Mask Land, which opened Tuesday for a month in an office building in Yokohama, also has a mask bar and is offering mask-making workshops to draw visitors.
By Reuters | Posted by: Sanya Budhiraja | Tokyo
PUBLISHED ON DEC 01, 2020 08:36 PM IST

As a new wave of coronavirus infections sweeps Tokyo, a pop-up store near Japan’s capital is luring Christmas shoppers with 250 types of face mask, including festive versions with decorative lights.

Tokyo Mask Land, which opened Tuesday for a month in an office building in Yokohama, also has a mask bar and is offering mask-making workshops to draw visitors.

A woman tries to take selfie photos in front of a photo spot featuring Christmas season scene and masks at Tokyo Mask Land, a face-mask theme exhibition and its speciality shop, amid the coronavirus disease (COVID-19) outbreak, in Yokohama, Japan. (REUTERS)
A woman tries to take selfie photos in front of a photo spot featuring Christmas season scene and masks at Tokyo Mask Land, a face-mask theme exhibition and its speciality shop, amid the coronavirus disease (COVID-19) outbreak, in Yokohama, Japan. (REUTERS)

People often wore face mask in Japan before the pandemic, particularly during the winter flu season and in Spring when cedar and cypress pollen triggers hay fever.

Although no law mandates wearing them, it is unusual to see someone without a mask in Tokyo, even outside.

The store also plans an exhibit on the history of face coverings and a photo booth featuring Christmas trees and a mannequin dressed up as Santa Claus.

Face masks are displayed at Tokyo Mask Land, a face-mask theme exhibition and its speciality shop, amid the coronavirus disease (COVID-19) outbreak, in Yokohama, Japan. (REUTERS)
Face masks are displayed at Tokyo Mask Land, a face-mask theme exhibition and its speciality shop, amid the coronavirus disease (COVID-19) outbreak, in Yokohama, Japan. (REUTERS)

“I don’t think you would come up with an idea like this if there had been no coronavirus outbreak,” 23-year-old Ryota Nabetani, who was shopping for masks with his mother, said of the photo spot.

Although it has had far fewer cases than in the United States and Europe, a recent surge in coronavirus infections prompted authorities in Tokyo last week to request bars and restaurants to shorten opening hours.

Japan’s capital on Tuesday reported 372 new cases, the seventh straight day above 300, according to public broadcaster NHK.

A mannequin of Santa Claus wearing a face mask is displayed at a photo spot featuring Christmas season scene and masks at Tokyo Mask Land, a face-mask theme exhibition and its speciality shop, amid the coronavirus disease (COVID-19) outbreak, in Yokohama, Japan. (REUTERS)
A mannequin of Santa Claus wearing a face mask is displayed at a photo spot featuring Christmas season scene and masks at Tokyo Mask Land, a face-mask theme exhibition and its speciality shop, amid the coronavirus disease (COVID-19) outbreak, in Yokohama, Japan. (REUTERS)

A spokesman for the store said it had implemented measures to ensure that visitors didn’t catch the coronavirus while shopping for masks.

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