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Rosogolla made by university, marketed by state govt, to hit Bengal this Durga Puja

The manufacturing unit will be set up in the campus of West Bengal University of Animal & Fishery Sciences in Nadia district.

kolkata Updated: Feb 15, 2018 10:42 IST
Sumanta Ray Chaudhuri
Sumanta Ray Chaudhuri
Hindustan Times
Rosogolla,Bengal,Government
The Mamata Banerjee government has big plans with the item that was ‘invented’ in 1868 in Kolkata and subsequently turned into a symbol of Bengal’s love for sweets.(HT Photo)

This year Bengalis will have the opportunity of wishing each other on Bijoya Dasami with rosogolla -- rasgulla in North India -- made by a university and branded by the state government under a logo designed by chief minister Mamata Banerjee.

Bijoya Dasami is celebrated on the last day of Durga Puja with sweets in and beyond Bengal.

Read: Postal dept to honour its rosogolla inventor with stamp

The department of dairy technology is setting up a unit to make rosogolla at the Mohanpur campus of West Bengal University of Animal & Fishery Sciences in Nadia district. The product will be marketed under the Biswa Bangla brand, an umbrella concept, the name and logo of which was developed by Mamata Banerjee.

Students of B.Tech (Dairy Technology) course will be working in the plant.

The state government has already formulated a rosogolla branding policy setting nutrition parameters for exporting this item. Each sweet will have a minimum of 269 calories, 40 grams of carbohydrate, six to eight grams of fat and 200 kilograms of calcium.

Read: Biopic on rosogolla inventor to hit theatres next year

After GI registry recognised Bengal being the origin of the white syrupy dessert on November 14, 2017, the Mamata Banerjee administration has taken up a project of popularising the product beyond India. The initiative is a part of this strategy to brand the sweet for the world.

Last year, the GI recognition triggered widespread enthusiasm in Kolkata, where Nabin Chandra Das (1845-1925), a sweetmeat maker ‘invented’ rosogolla in 1868.

The Departments of Posts that functions under the ministry of communications and information technology is going to publish a stamp and special cover on Das this year

A biopic on him is also on the shooting floor and is scheduled to be released next year. The film “Rosogolla” is being produced by Windows Productions and directed by young director, Pavel, whose low budget film Babar Naam Gandhiji (Father’s Name is Gandhiji) in 2015 received critical appreciation.

Read: Rosogolla originated in West Bengal, rule GI authorities, rejecting Odisha’s claim

“Our target is to launch the product in October to coincide with Durga Puja when the demand for sweets peaks. The product will be available in outlets of state food & supplies department and state agriculture marketing department,” said Swapan Debnath, minister of animal resource development department.

The state government also has plans to export the item. In the domestic market, the price of each piece has been fixed at Rs 10.

The product will be available in sealed containers. It will also be sold loose.

A government official said the project will entail an investment of about Rs 3 crore.

“Rosogolla will be the main item to be manufactured there. But in due course, other popular sweets such as rabri and sandesh will also be made. We also have plans to train sweetmeat makers here,” said the official.

First Published: Feb 15, 2018 10:42 IST