Get to know... Jeong Ji-woo
Influencer and entrepreneur Jeong Ji-woo (@MeJiwoo103) recently launched her skincare brand in India. She reveals which Indian beauty practice she loves

Currently, I am
Thrilled with the response to the Kosmos Kindlife Festival! My gentle daily skincare brand, Neaf Neaf, launched there.
On my playlist
R&B, nature and animal programmes.
On my speed dial
My husband, family, employees, and friends. But I end up contacting my husband and mom most often.
Today I’m craving
Acai bowls and Greek yogurt. They leave me feeling refreshed and are easy on the stomach.
Next big splurge
I’m planning to renovate and update my home. So, appliances and furniture.
Last thing I ordered online
Toothpaste and a toothbrush. Most of my online buys are just the essentials.
App I check before bed
Instagram. I usually interact with customers and monitor activity. I also keep an eye on other brand accounts to know what’s going on.
Favourite subject in school
Art and drawing.I believe my personal taste and creative vision are deeply reflected in my fashion and beauty ventures.
Advice I’d give my 18-year-old self
As long as you have a healthy body and a strong mind, you can try anything, so don’t be afraid. Don’t push yourself into a corner with worries—just adopt a “let’s give it a try” attitude. Love yourself the most and trust your own abilities.
What Koreans can learn from Indian beauty
I was particularly impressed by herbal cosmetics and hair care using argan oil.
A secret skill I have
I’ve learnt to change clothes quickly! How else will I manage a shooting schedule?
A superpower I wish I had
To control time. Life presents countless significant moments beyond just business. I’d meticulously review things I might have missed, and relive crucial moments.
My favourite bad habit
Scrolling late into the night. I end up sleeping less.
My most star-struck moment so far
My wedding in 2021.
If I could travel back or forward in time, I’d…
Step into the future to peek at the advancements in fashion and beauty. I’d like to develop AI-integrated cosmetics that can detect skin conditions and adapt to them.
A trait I despise in people
Disguising rudeness as honesty. I perceive it as a lack of consideration for others.
I won’t leave the house without…
My smartphone.
Best beauty tip or hack
Drink plenty of water. It hydrates you from the inside.

E-Paper

