Airbnb's top trending destinations for 2025 spring revealed: What is this new 'soft' and 'slow' travel trend?

Published on: Mar 1, 2025, 15:05:38 IST

By Sanya Panwar

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Trending destinations this spring include vibrant cultural hubs and picturesque coastal towns, from Ubatuba, Brazil to Basel, Switzerland. (Representative picture: Freepik)

According to Airbnb's 2025 spring trends report, travellers are embracing 'soft' and 'slow' travel. Here are some key takeaways.

Airbnb's 2025 spring travel trends revealed two key trends emerging this season. First, solo travel is on the rise, with individuals specifically focused on soft travel or slower-paced trips that prioritise leisure and wellbeing. The second trend sees travellers taking the literal approach to soft travel by bringing their furry friends along for the adventure. Also read | 'Sleep divorce’ is new travel trend: Why couples are choosing to ‘break up’ at bedtime while on vacation

These trends highlight a shift towards more mindful, immersive, and comfortable travel experiences. As per the Airbnb report, there has been a 90 percent growth in solo searches for spring travel, and 17 nights is the average trip length for spring solo travellers.

Interstingly, there is a 40 percent increase in searches for trips with pets this spring by solo travelers. Moreover, trending destinations this spring include vibrant cultural hubs and picturesque coastal towns, from Ubatuba, Brazil to Basel, Switzerland.

Everything you need to know about soft travel trend

1. Prioritising comfort: Travelers are seeking comfortable, homey accommodations that feel like a warm hug.

2. Cosy amenities: Guests are looking for amenities like fireplaces, hot tubs, and plush bedding to enhance their relaxation experience.

3. Wellness-focused stays: Travellers are booking stays that offer wellness activities like yoga, meditation, and spa treatments.

Everything to know about slow travel trend

1. Immersive experiences: Travellers want to truly experience local cultures, trying new foods, drinks, and activities.

2. Off-the-beaten-path destinations: Guests are seeking unique, lesser-known destinations that offer authentic experiences.

3. Sustainable tourism: Travellers are prioritising eco-friendly accommodations, transportation, and activities to reduce their environmental impact.

Other trends

1. Family travel: Multigenerational family travel is on the rise, with grandparents, parents, and kids travelling together.

2. Pet-friendly stays: More travellers are bringing their furry friends along, seeking pet-friendly accommodations.

3. Digital detox: Some travellers are seeking digital detox experiences, where they can disconnect from technology and recharge.

ABOUT THE AUTHOR
Sanya Panwar
With a keen eye for detail and a heart for storytelling, Sanya is a seasoned lifestyle journalist who has spent over a decade documenting the intersection of aesthetics and substance. Since stepping into the media world in 2012, she has cultivated a career defined by versatility, curiosity, and an unwavering passion for what makes life both beautiful and meaningful. Over the last many years, she has navigated the fast-paced realms of health, wellness, fitness and fashion while pivoting seamlessly into the nuances of decor and travel. Her work often explores the deeper layers of modern living, delving into art and decor trends that transform spaces, insightful perspectives on gender, parenting, and mental health, immersive travel narratives that capture the essence of a destination. A self-proclaimed aesthetics enthusiast, Sanya doesn't just report on trends — she analyses them. Whether she’s identifying the next shift in fitness or discovering a breakthrough in design, she uses her platform to spark meaningful conversations that resonate with a contemporary audience. Sanya is an alumna of St. Xavier’s College, Kolkata, and the Asian College of Journalism (ACJ), Chennai, where she honed the investigative rigour she brings to her lifestyle reporting today. When she isn't chasing deadlines or conducting interviews, Sanya practices what she preaches. You’ll likely find her sipping matcha, practicing yoga, or scouting the newest cafes. Above all, she finds her balance in nature — whether it's a quiet hike or a moment of reflection in the outdoors, she remains constantly inspired by the tranquillity of the natural world.Read More

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