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Lok Sabha elections 2019: Delhi poll office hires PSU to boost social media presence

The company has been hired for a year keeping in mind the Delhi assembly polls that are due next year, said a senior official.

lok sabha elections Updated: Mar 19, 2019 08:45 IST
Vatsala Shrangi
Vatsala Shrangi
New Delhi
lok sabha elections 2019,lok sabha elections,lok sabha
In the run-up to the Lok Sabha elections 2019, Delhi’s chief electoral office (CEO) has hired a public sector company to boost its social media presence as well as to keep a tab on violations. (PTI)

In the run-up to the Lok Sabha elections 2019, Delhi’s chief electoral office (CEO) has hired a public sector company to boost its social media presence as well as to keep a tab on violations. The office also hopes to increase voter awareness and attract young voters this way.

The social media specialists appointed last week from Broadcast Engineering Consultants India Limited have been aggressively promoting the Delhi CEO’s official Facebook page and Twitter handle, sharing details of the awareness programmes being conducted across the city.

The company has been hired for a year keeping in mind the Delhi assembly polls that are due next year, said a senior official.

“We have hired specialists for taking care of our social media cell from boosting online presence to checking violations of the model code of conduct. This will help check traction as well as in dissemination of information, as a large section of youth
responds better to digital mediums in comparison to others,” the official said.

The cell will also be able to respond to queries or comments made on the various social media platforms and help build rapport with the users, said officials.

The social media cell is also working on a strategy for using WhatsApp for sharing information under the Systematic Voters’ Education and and Electoral Participation (SVEEP) campaign.

“The number of voters in the age-group of 18-19 years is still low and while we have held special programmes for college students, having a robust online presence will help us get in touch with them and urge their participation,” the official said.

CEO Ranbir Singh Monday said that the number of voters in the 18-19 age-group has increased to over 1.8 lakh from just over 1 lakh since the final electoral roll was published on January 18, 2019. In the 2014 Lok Sabha polls, the number of such voters was around 3.37 lakh. The last date for applying for enrolment in roll is April 12.

“The numbers of young voters must be even higher for which we have taken several steps. I urge new voters to enrol themselves by filling up form-6. We are getting around 7,000 - 8,000 applications for enrolment almost every day. Also, those students and others from others states who are living in Delhi must also enrol unless they plan to go back to their native places to cast their vote,” said Singh.

Singh also said people must make use of the C-Vigil app to report violations, which will be looked into within 100 minutes.

The Media Certification and Monitoring Committee set up to look into social media advertisement requests, till Monday, had received 24 requests. “23 requests were from BJP and have been approved. We’ve received one from Congress, which is under process,” said Special CEO Satnam Singh.

First Published: Mar 19, 2019 05:25 IST