Event to raise Rs 15 crore to aid 214 NGOs
The Mumbai Marathon, which attracts more than 30,000 runners and some of the world’s most elite athletes, has also become one of the country’s biggest fundraising events.mumbai Updated: Dec 02, 2011 02:10 IST
The Mumbai Marathon, which attracts more than 30,000 runners and some of the world’s most elite athletes, has also become one of the country’s biggest fundraising events.
Sports management firm Procam International, which organises the much awaited annual event, had charity in mind right from the very first time they organised the event, in 2004. “The Mumbai Marathon was founded on five pillars — bringing international pride to the host city, promoting a sense of community, health and fitness, showcasing the best national and international talent, and charity,” said Vivek B Singh, the co-founder of Procam International, who is also a long distance runner.
However, in the first three years, the organisers lost money on the event. Despite that, they persisted. “We were getting a great response every year. We were attracting more and more people, charities and corporates,” said Singh.
In 2007, they broke even, and in 2008, hosted the first profit-making Mumbai Marathon. Today, all big brands and names are eager to be associated with it. Procam has found two steady partners in Standard Chartered and Tata Consultancy Services.
The 2011 marathon raised Rs12 crore, benefiting 132 NGOs, and the upcoming January 15 event aims to rake in Rs15 crore, which would aid 214 NGOs. Around150 corporate houses have fielded 225 teams.
Some of the regulars at the marathon include Mahindra & Mahindra vice-chairman and managing director, Anand Mahindra, who participates in the Dream Run, in support of Project Nanhi Kali. CEO of the Tata Consultancy Services, N Chandrasekaran, takes part in the full marathon to raise funds for a hospital that helps crippled children. “Distance running has become one of the biggest fund-raising events,” he said.
Buoyed by the success of the Mumbai Marathon, in 2005, Procam launched the Delhi Half Marathon. In 2008, the Bangalore 10-km run was started.
First Published: Dec 02, 2011 02:08 IST