4 seconds stretched to 2 minutes: The new OK Go video is their most appealing

Rock band OK Go are especially well known for their arresting music videos and The One Moment proves to be no exception.

Rock band OK Go are especially well known for their arresting music videos and The One Moment proves to be no exception.

“I think it might be the most visually appealing, beautiful rock’n’roll video that we have made to date”.

Posted to the band’s Facebook page, The One Moment is 4.2 seconds’ worth of footage stretched out occupy another 2 and a half minutes -- and that’s before a second batch of slo-mo fun kicks in.

A carefully timed 360° pan around a studio arrangement is stuffed with colourful explosions and effects work that becomes more obviously apparent in the replay.

“I think it might be the most visually appealing, beautiful rock’n’roll video that we have made to date,” said lead singer Damien Kulash in an introduction posted to YouTube.

The four minute reel took two weeks to make.

It ends with an encouragement to visit the website of production partner and salt manufacturer Morton Salt, which unveiled its new promise to “make a positive impact in the world” through the support of five organizations (details to be specified): Music Unites, Thirst Project, ProjectArt, The Happy Organization, and Girl Forward.

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