Adding spice from the sidelines
The investment climate in Indian football is about as favourable as in Somalia or Myanmar, but Haryana seems to have managed a tie-up that would delight most housewives around the country.Updated: Jul 02, 2011 22:54 IST
The investment climate in Indian football is about as favourable as in Somalia or Myanmar, but Haryana seems to have managed a tie-up that would delight most housewives around the country. Masala giants Mahashian Di Hatti (MDH) entered into an agreement with the Haryana Football Assoication (HFA) on Friday to provide financial assistance to two football academies, in Gurgaon and Rohtak, effectively taking the kitchen to the field.
"MDH will be providing R82 lakhs over three years - 25 for the first, 27 and 30 for the next two," said HFA President, Deepinder Hooda.
While the sum may not be overwhelming, given that the cost of running a world-class academy runs into crores, it is a small step taken by a company that understands the taste-buds better than the scientific physical conditioning of children to compete in a physical sport — unless of course, they're taught about the potency of chilli powder early on, which would leave the lawmakers scratching their heads.
Besides, the presence of Mahashya Dharampal — turban, necklaces, hand-folds, et al - might open up a whole new viewers market consisting chiefly of home-makers which would give a uniquely Indian spin to the 'soccer mom'. Garam masala, not necessity, seems to be the mother of invention.