How much will Snoop Dogg, Lainey Wilson, HUNTR/X and George Clinton earn for Christmas half-time show?

Snoop Dogg will headline the NFL halftime show during the Detroit Lions and Minnesota Vikings Christmas Day game on Thursday

Published on: Dec 25, 2025, 08:30:24 IST

By Yash Nitish Bajaj

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Snoop Dogg will headline the NFL halftime show during the Detroit Lions and Minnesota Vikings Christmas Day game on Thursday. The Netflix spectacle, dubbed ‘Snoop’s Holiday Halftime Party', will also feature country star Lainey Wilson, the vocalists behind fictional K-pop group HUNTR/X (EJAE, Audrey Nuna, and REI AMI from Netflix's KPop Demon Hunters), and narration by funk legend George Clinton.

Snoop Dogg will headline the NFL halftime show on Thursday (AP)

Elsewhere, Kelly Clarkson will open the game between the Dallas Cowboys and Washington Commanders. The Emmy and Grammy winner will perform her modern classic ‘Underneath the Tree’ to kickoff the Netflix broadcast on Christmas.

However, there are several questions about how much will these artists be paid for their performances. We have an answer.

How much will Snoop Dogg, Lainey Wilson, HUNTR/X and George Clinton earn?

The league and streamer cover all production costs, but performers earn only union-scale minimums, as per SAG-AFTRA rules. The Super Bowl halftime performers also don't make anything more than this.

Snoop Dogg, Wilson, HUNTR/X vocalists, and Clinton perform primarily for exposure, with past NFL holiday halftimes following the same model. The real payoff comes indirectly: massive viewership boosts streams, sales, and tours.

Where to watch NFL games on Christmas Day?

The first two NFL matchups will stream on Netflix, while the Broncos-Chiefs game will be available on Amazon Prime Video.

NFL Games (ET)

Dallas Cowboys vs. Washington Commanders — 1:00 p.m.

Detroit Lions vs. Minnesota Vikings — 4:30 p.m.

Denver Broncos vs. Kansas City Chiefs — 8:15 p.m.

Halftime show details

Snoop Dogg (headliner — “Snoop’s Holiday Halftime Party”)

Lainey Wilson

HUNTR/X (K-Pop Demon Hunters)

George Clinton

(Kelly Clarkson is part of the pregame kickoff performance, not the halftime show.)

ABOUT THE AUTHOR
Yash Nitish Bajaj
Yash Bajaj is a Chief Content Producer with a strong foundation in US coverage, digital strategy, and audience-focused storytelling. As part of the US Desk at Hindustan Times, he covers a wide range of topics - from American politics to sports (NFL, NBA, derbies, MLB and more). Before joining Hindustan Times, Yash served as Deputy News Editor at Times Now, where he oversaw international coverage and led a team of six. In this role, he significantly expanded global traffic through strategic planning, SEO-driven content execution, and meticulous trend tracking across platforms. He is experienced in managing high-pressure breaking-news shifts, coordinating live coverage, and building newsroom systems that improve speed, accuracy, and reach. Prior to Times Now, Yash held a position at Opoyi, where he headed the Sports and US news team. He developed broad editorial strategies, guided reporters across multiple beats, and played a key role in recruiting and training new talent. His responsibilities also extended to social media management and experimenting with innovative content formats. A passionate NFL fan, Yash is a die-hard supporter of the Cincinnati Bengals and has followed Joe Burrow closely since his college days at LSU. Whether breaking down top players' latest performance, analyzing team performances, or tracking roster moves, he brings the same dedication and sharp storytelling to his sports coverage as he does to American politics and breaking news. When he’s not writing, Yash can often be found watching games or debating the latest NFL storylines with fellow fans. Yash holds a Bachelor of Mass Media (Journalism) from HR College, Mumbai University. His interests extend well beyond the newsroom: he is an enthusiastic explorer of AI tools, a movie buff with an ever-growing watchlist, and someone who enjoys unraveling conspiracy theories for fun.Read More

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