Apple Event highlights: iPhone 15 lineup starts at ₹79,900; Pre-order from Sept 15
Apple Event 2023 highlights: What will be iPhone 15 price in India? When can you order? All details discussed here. This blog has been closed now.
Apple Event highlights: The much-anticipated Apple annual launch event started with a keynote speech from CEO Tim Cook. Apple Watch Series 9 and iPhone 15 line-up are the only new introductions this time.
This year, the tech giant dubbed its annual launch event as ‘Wonderlust’; it took place at the Steve Jobs Theater, named after the company's late co-founder, at its Apple Park corporate headquarters in Cupertino, California.
What we covered in Apple Wonderlust Live Blog coverage:
• Opinions from Apple analysts and gave insights into what to expect from the Apple Launch Event 2023.
• A detailed analysis of the rumoured iPhone 15 features, along with insights into the next-generation Apple Watch and other exciting Apple accessories.
• As the event drew near, we provided live updates with visuals from Cupertino Park, giving a glimpse into the atmosphere.
• During the event, we gave the most up-to-date and comprehensive information on the iPhone 15 lineup launch, its features, and prices in India. We also covered Apple Watch Series 9 and Ultra 2.
Follow all the updates here:
- Sep 13, 2023 02:29 AM IST
Apple Event 2023 Wrap: Everything you need to know about 'Wonderlust'
Apple Wonderlust event 2023
iPhone 15: ₹79,900
iPhone 15 Plus: ₹89,900
Dynamic Island, which bubbles up alerts and Live Activities. A new 48MP Main camera for super-high-resolution photos. 2x Telephoto. A colour‑infused glass and aluminium design. Charging with USB‑C.
iPhone 15 Pro: ₹1,34,900
iPhone 15 Pro Max: ₹1,59,900
The first iPhone with an aerospace‑grade titanium design. A17 Pro chip. A customisable Action button. Powerful iPhone camera system. And USB‑C with USB 3 for superfast transfer speeds.
Pre‑order begins at 5:30pm on September 15. Available from September 22
Apple Watch Series 9
•Aluminium (Choice of GPS or GPS + Cellular): ₹41,900
• Stainless Steel (Comes with GPS + Cellular): ₹70,900
“Our most powerful chip in Apple Watch ever,” says the tech giant. A magical new way to use your watch without touching the screen. A display that’s twice as bright. And now, you can choose a watch case and strap combination that’s carbon neutral.
Order now, delivery begins from September 22
Apple Watch Ultra 2: ₹89,900
Powered by the same chip in Apple Watch Series 9. The brightest Apple display ever. The most accurate GPS in a sport watch in dense urban environments, the tech giant claims. Available in case and strap combinations that are carbon neutral.
Order now, delivery begins from September 22
Sep 13, 2023 02:11 AM ISTApple Event 2023: Watches with 'double tap' feature introduced at flagship event
Apple on Tuesday took the wraps off newer variants of some of its best-selling devices, hoping that they make it to the top of wish list of customers during the all-important holiday shopping season.
- Apple announced Watch Series 9 and the second generation of Watch Ultra, sporting the same dimensions as the previous variants.
- The latest watches get the next generation S9 chip, capable of better animations and effects. It is the first processor upgrade since Apple released the Series 6 line in 2020.
- New features on board include "double tap", a new gesture feature to control to the watch without touching its face, and improved dictation and brightness.
- The Series 9 starts at $399, while the Ultra 2, at $799, is priced at the same level as the earlier base model.
- The Series 9 is the company's first carbon neutral product, and starting this year all watch manufacturing will be powered by 100% clean energy, the company said. Apple will also drop leather from all its products, including the watch bands.
Sep 13, 2023 01:10 AM ISTApple event 2023: iPhone introduces changes to rear camera systems
The biggest changes to the iPhones involve its rear camera systems. With the iPhone 15 and 15 Plus, Apple is increasing the 12-megapixel wide-angle camera, or main lens, to a 48-megapixel resolution. That matches the technology used in the iPhone 14 Pro. Those models, like last year’s entry-level phones, continue to have a 12-megapixel ultrawide-angle lens for shots that show a broader field of view.
Sep 13, 2023 12:50 AM ISTApple event 2023: iPhone 15 launched with USB-C port, Watch 9 unveiled| Photos
Apple Event 2023: The annual ‘Wonderlust’ event at the company's headquarters in Cupertino was laden with high-profile product launches. Catch the event highlights in this photo gallery.
Sep 13, 2023 12:23 AM ISTApple Event 2023 roundup: Everything you need to know about 'Wonderlust'
Apple Wonderlust event 2023
iPhone 15: ₹79,900
iPhone 15 Plus: ₹89,900
Dynamic Island, which bubbles up alerts and Live Activities. A new 48MP Main camera for super-high-resolution photos. 2x Telephoto. A colour‑infused glass and aluminium design. Charging with USB‑C.
iPhone 15 Pro: ₹1,34,900
iPhone 15 Pro Max: ₹1,59,900
The first iPhone with an aerospace‑grade titanium design. A17 Pro chip. A customisable Action button. Powerful iPhone camera system. And USB‑C with USB 3 for superfast transfer speeds.
Pre‑order begins at 5:30pm on September 15. Available from September 22
Read our detailed copy on iPhone 15
Apple Watch Series 9
•Aluminium (Choice of GPS or GPS + Cellular): ₹41,900
• Stainless Steel (Comes with GPS + Cellular): ₹70,900
“Our most powerful chip in Apple Watch ever,” says the tech giant. A magical new way to use your watch without touching the screen. A display that’s twice as bright. And now, you can choose a watch case and strap combination that’s carbon neutral.
Order now, delivery begins from September 22
Read our detailed copy on Apple Watch Series 9
Apple Watch Ultra 2: ₹89,900
Powered by the same chip in Apple Watch Series 9. The brightest Apple display ever. The most accurate GPS in a sport watch in dense urban environments, the tech giant claims. Available in case and strap combinations that are carbon neutral.
Order now, delivery begins from September 22
Read our detailed copy on Apple Watch Ultra 2
Sep 12, 2023 11:59 PM ISTApple Event 2023 LIVE: What is the cost of the iPhone 15 Pro and iPhone 15 Pro Max?
The iPhone 15 Pro starts at $999 for 128GB, while Pro Max starts at $1199 for 256GB.
Discounts on iPhone 15 Pro and Pro Max
US carriers are offering up to $1,000 off with trade-in.
What is iPhone 15 Pro price in India?
iPhone 15 Pro India price: ₹1,34,900
iPhone 15 Pro Max India price: ₹1,59,900
The iPhone preorder starts Friday September 15, available September 22.
Sep 12, 2023 11:51 PM ISTApple Event 2023 LIVE: iPhone 15 Pro Max camera 5X telephoto lens
The iPhone 15 Pro keeps the 3X optical zoom, while the iPhone 15 Pro Max gets a 5X telephoto lens. The sensor is now 25% larger.
Sep 12, 2023 11:47 PM ISTApple Event 2023 LIVE: iPhone 15 Pro has Titanium body
Apple claims the new Titanium design is the most premium material used in an iPhone enclosure. “It's stronger and durable, yet lighter. They're the lightest Pro models ever. New contoured edges, with the thinnest borders ever on the iPhone. Dimensions reduced without affecting display size. iPhone 15 Pro is a delight to hold in your hand,” the tech giant adds.
Sep 12, 2023 11:45 PM ISTApple Event 2023 LIVE: iPhone 15 features
Apple 15 Pro image (Apple) In the iPhone 15 Pro, the ring/silent switch is gone, replaced with an "Action Button".
Sep 12, 2023 11:33 PM ISTApple Event 2023: iPhone 15, iPhone 15 Plus price
The iPhone 15 starts at $799 for 128GB and iPhone 15 Plus starts at $899 for 128GB.
Discounts on iPhone 15
US carriers are offering up to $800 off with trade-in.
What is iPhone 15 price in India?
iPhone 15 India price: ₹79,900
iPhone 15 Plus India price: ₹89,900
Sep 12, 2023 11:26 PM ISTApple Event 2023: So it's official! iPhone 15 ditches Lightning Port for USB-C
USB-C has become a universally accepted standard for Apple as iPhone 15 replaces the Lightning Port. The same cable can charge Mac, iPad, iPhone, and even AirPods Pro 2nd Generation, now updated with a new USB C connector.
But why? some context: The European Union has mandated all mobile phones, tablets and cameras sold in the region be equipped with a USB Type-C charging port by the end of 2024.
Sep 12, 2023 11:20 PM ISTApple Event 2023: No information on iPhone 15's battery capacity, as usual
iPhone 15 has all-day battery life. iPhone 15 Plus has a bigger, longer-lasting battery
Sep 12, 2023 11:13 PM ISTApple Event 2023: iPhone 15 launched; check colour variants here
Apple introduces the iPhone 15 in striking Pink, Yellow, Green, Blue, and Black colour options. This device boasts a customised dual-ion exchange process, refined with nano-crystalline particles for unparalleled durability, says Apple. Its exterior showcases an exquisite textured matte finish, elevating both aesthetics and grip. Furthermore, the front of the device is equipped with Ceramic Shield technology for added protection.
Sep 12, 2023 11:05 PM ISTApple Watch launch: Ultra 2 has tech giant's brightest display
Apple Watch Ultra 2 pictures (Apple) Apple Watch Ultra 2 launched. The upcoming S9 SiP is set to debut on the Ultra 2, introducing exciting features such as the Double Tap functionality, on-display Siri integration, and Ultra Wideband technology. Ultra 2 supports an impressive 3000 nits on its display.
Sep 12, 2023 10:59 PM ISTApple Watch Series 9 launch: The tech giant focuses on eco-friendly product launches
Apple Watch Series 9 packaging has been revamped, now constructed entirely from fiber-based materials, boasting a sleeker, more space-efficient design. This transformation, Apple says, allows for a notable increase in the number of watches that can be shipped per trip—up to 25% more—thanks to the utilisation of eco-friendly shipping methods such as ocean freight. In a significant environmental stride, the carbon footprint of the Apple Watch Series 9 has been slashed by a remarkable 78 per cent, the tech giant claims. Additionally, any remaining carbon emissions are offset through carbon credits, effectively rendering the net carbon footprint of the product zero.
Sep 12, 2023 10:52 PM ISTApple Watch Series 9 features
Apple Watch Series 9 has edge-to-edge always-on Retina display, up to 2000 nits, 2x the brightness of Series 8. Can go down to 1 nit of brightness, for use in theatres or at night.
Sep 12, 2023 10:48 PM ISTApple Event 2023: New Watch Series 9 has ‘Double Tap’ gesture control feature
Apple enthusiasts have something big to celebrate as the tech giant introduces an exciting new feature for the upcoming Apple Watch Series 9. The star of the show is the all-new "Double Tap" gesture, which will undoubtedly become a game-changer for Apple Watch users.
Sep 12, 2023 10:43 PM ISTApple Event 2023: Next generation of Apple Watch is here!
Apple Watch Series 9 has a new S9 SiP chip. 60% more transistors and 30% faster than Series 8.
Sep 12, 2023 10:37 PM ISTApple Event 2023: CEO Tim Cook starts his address
Apple CEO Tim Cook delivers a pre-recorded video address.
Sep 12, 2023 10:22 PM ISTApple Event 2023 LIVE: iPhone 15 launch watch online for free
Apple Event 2023 live stream link
While you can count on us for quick updates on all product launches from the Apple Wonderlust Event, here is the official live stream link for the iPhone launch to watch for free.
Sep 12, 2023 10:15 PM ISTApple Event 2023 LIVE Updates: Just joining? Here's what you need to know!
Apple iPhone 15 launch event, titled 'Wonderlust' this year, is scheduled to kick off at 10:30 PM (Indian time) and is expected to last about 90 minutes.
In addition to the product reveals, viewers can look forward to a pre-recorded address from Apple's Chief Executive, Tim Cook.
Sep 12, 2023 10:10 PM ISTApple Event 2023 LIVE: Inside look of Steve Jobs Theater
Apple's much-anticipated Wonderlust event that will see the launch of iPhone 15 will begin at 10:30pm IST from Steve Jobs Theater at the tech giant's Cupertino headquarters.
Sep 12, 2023 09:59 PM ISTiPhone 15 Launch: CEO Tim Cook's message before Apple launch event
Apple chief executive Tim Cook has set the tempo for the iPhone 15 launch. The next-generation iPhone lineup is expected to be introduced by him in his keynote address.
Sep 12, 2023 09:55 PM ISTApple Launch Event: X (formerly Twitter) logo customised
Elon Musk's social media platform X, formerly known as Twitter, has customised its like button based on Apple Event 2023.
Read our detailed story: X(Twitter) customised like button for Apple event
Sep 12, 2023 09:48 PM ISTiPhone 15 Launch: Apple's Lightning Port to die!
Apple iPhone 15 line-up is expected to ditch the Lightning Port charger with USB Type-C.
But why? The European Union has mandated that all mobile phones, tablets, and cameras sold in the region must incorporate a USB Type-C charging port by the end of 2024. Consequently, it is anticipated that the forthcoming iPhone 15 series will transition from the Lightning Port to USB-C.
Sep 12, 2023 09:36 PM ISTApple Launch Event: iPhone 15 Pro to have titanium body?
The iPhone 15 and 15 Plus will serve as the base models, sporting aluminium sides and a glass back, similar to the iPhone 14 and 14 Plus. In contrast, the two premium iPhones will introduce a fresh design, opting for titanium instead of stainless steel for the side material, says Bloomberg's Mark Gurman
Sep 12, 2023 09:30 PM ISTApple Launch Event: How much will the iPhone 15 cost?
According to TrendForce, the smaller Pro iPhone model is expected to maintain its $999 starting price, with Apple keeping the same storage options (128GB, 256GB, 512GB, and 1TB) but increasing the RAM to 8GB for the iPhone 15 Pro. This suggests that prospective buyers can still get the 128GB model for $999, dispelling rumours of a potential price increase.
To be noted, there is just speculation. The original price will be unveiled soon though!
Sep 12, 2023 09:28 PM ISTApple Launch Event: iPhone 15 production in India set to begin post-launch
According to a Bloomberg report, Foxconn Technology Group's facility in Sriperumbudur, Tamil Nadu, is gearing up to commence shipments of the latest iPhone models shortly after their initial release from Chinese factories.
The scale of iPhone 15 production in India will depend on critical factors including component availability, primarily sourced through imports, and the successful expansion of production lines at the local Foxconn facility.
Sep 12, 2023 09:22 PM ISTApple Event 2023: Can iPhone 15 reignite sales amidst challenges?
Apple's iPhone 15 lineup arrives against a backdrop of significant challenges. Over the past three quarters, Apple has experienced declining sales compared to the previous year, with management hinting at the possibility of another downturn in the current quarter, coinciding with the iPhone 15 launch.
This period of uncertainty has taken a toll, with Apple's stock price dropping nearly 10 per cent since mid-July. Consequently, the company's market value, which had recently surpassed the historic USD 3 trillion mark earlier in the summer, has now dipped below it."
Sep 12, 2023 09:14 PM ISTiPhone 15 Launch Live: Visuals from Apple headquarters
As the Apple Event draws near, here are the visuals from Cupertino Park, the tech giant headquarters, where Wonderlust event is schedule to begin at 10:30pm IST.
Sep 12, 2023 09:10 PM ISTApple Event 2023 LIVE: How to watch iPhone 15 launch event?
For those eager to watch the Apple Wonderlust launch event live, Apple offers various streaming options:
1. Apple TV subscribers can easily access the event on their devices by tuning in at 10:30pm.
2. Non-subscribers need not worry, as Apple will also livestream the event on its official YouTube page.
3. Alternatively, viewers can directly watch the event via their web browsers by visiting the Apple website.
Sep 12, 2023 09:07 PM ISTiPhone 15 Launch Live: Just joined? Let's tell you what to expect from Apple Wonderlust Event
• The star of the show will be the iPhone 15 Pro lineup, featuring significant updates.
• Minor Updates: Apple Watch and AirPods are expected to receive more modest refreshes.
• Software Focus: Apple will likely delve into the details of iOS 17, iPadOS 17, and watchOS 10, offering insights into the upcoming software updates for the iPhone, iPad, and Apple Watch.
Sep 12, 2023 08:41 PM ISTApple Event 2023 LIVE: Event in less than 2 hours
Less than two hours are left for the launch event, which will begin at 10:30pm IST with a keynote address from Apple CEO Tim Cook.
Sep 12, 2023 08:07 PM ISTApple Event 2023 LIVE: CEO Tim Cook shares a message
It's almost Time! See ya soon! #AppleEvent: Tim Cook, CEO, Apple
Sep 12, 2023 08:03 PM ISTApple Event 2023 LIVE: Release dates to be announced for products announced at WWDC 2023
At Tuesday's event, the Cupertino-headquartered giant may also announce launch dates for products such as iOS 17, iPadOS 17, watchOS 10, and tvOS 10. These were unveiled by the company at its World Wide Developers Conference (WWDC) in June.
Sep 12, 2023 07:28 PM ISTApple Event 2023 LIVE: No new iPad until next year?
HT's sister website Mint has reported, citing MacRumors, that Apple may not launch any new iPad model before the end of the year.
Also, the report did not offer any additional details regarding the tech giant's forthcoming tablets.
Sep 12, 2023 07:04 PM ISTApple Event 2023 LIVE : Apple Store down ahead of iPhone 15 launch
As per a report from Macrumours, Apple's online store is down ahead of the annual launch event. The store is routinely taken offline ahead of major Apple events, usually as a marketing tactic, the report says.
Sep 12, 2023 06:24 PM ISTApple event 2023 LIVE: iPhone series over the years
- iPhone (June 29, 2007)
- iPhone 3G (July 11, 2008)
- iPhone 3GS (June 19, 2009)
- iPhone 4 (June 24, 2010)
- iPhone 4S (October 14, 2011)
- iPhone 5 (September 21, 2012)
- iPhone 5s and 5c (September 20, 2013)
- iPhone 6 and 6 Plus (September 19, 2014)
- iPhone 6s and 6s Plus (September 19, 2015)
- iPhone SE (March 31, 2016)
- iPhone 7 and 7 Plus (September 16, 2016)
- iPhone 8 and 8 Plus (September 22, 2017)
- iPhone X (November 3, 2017)
- iPhone XS and XS Max (September 21, 2018)
- iPhone XR (October 26, 2018)
- iPhone 11, 11 Pro, 11 Pro Max (September 20, 2019)
- iPhone SE (second generation) (April 24, 2020)
- iPhone 12, 12 Pro (October 23, 2020)
- iPhone 12 Mini, 12 Pro Max (November 13, 2020)
- iPhone 13, 13 Mini, 13 Pro, 13 Pro Max (September 24, 2021)
- iPhone SE (third generation) (March 8, 2022)
- iPhone 14, 14 Pro, 14 Pro Max (September 16, 2022)
- iPhone 14 Plus (October 7, 2022)
Sep 12, 2023 05:45 PM ISTApple event 2023 LIVE: X brings custom animation to ‘like’ button
Ahead of the launch of the iPhone series, Elon Musk's X (formerly Twitter) has introduced a custom animation for the ‘like button.’
On pressing the button, users see a custom animation of the heart logo fragmenting into pieces before reverting to its usual shape.
This brief animation is the Apple logo graphics used to promote the Wonderlust event.
Sep 12, 2023 05:23 PM ISTApple event 2023 LIVE: iPhone 15 get ‘significant’ upgrades, reports say
Series likely to get upgrades such as:
The titanium on the Pro phones to get a ‘brushed’ look, replacing the fingerprint-prone steel that has been used starting with iPhone X in Nov 2017;
Faster chips and more powerful processors;
USB-C to be used for wired charging and data transfers; etc.
Sep 12, 2023 04:48 PM ISTApple event 2023 LIVE: Start time of Wonderlust event in world cities
The respective local time for the start of Apple launch event in cities across the world.
Sep 12, 2023 04:23 PM ISTApple event 2023 LIVE: Is this the new ‘Action’ button on iPhone 15?
Ahead of the likely launch of the iPhone 15 series, purported images of the ‘Action’ button, which is rumoured to replace the Mute button, are going viral on social media.
Sep 12, 2023 03:54 PM ISTApple event 2023 LIVE: Will iPhone 15 shed weight? Find out
One particularly intriguing speculation suggests that the iPhone 15 Pro may come equipped with a midframe crafted from Grade 5 Titanium. If this rumour holds true, it could result in a significantly lighter and more robust device compared to its predecessors. This substantial reduction in weight could have a notable impact on the overall user experience, making the device more comfortable to hold and carry.
Let's take a closer look at the anticipated dimensions and weight of the upcoming iPhone 15 lineup:
iPhone 15:
- Thickness: 7.8mm
- Length: 147.6mm
- Width: 71.6mm
- Weight: 171 grams
According to reports from Macrumors, the base model iPhone 15 appears to be relatively similar to its predecessor, the iPhone 14, in terms of dimensions and weight. The device maintains the same thickness as the previous model, with minor adjustments to its length and width. Read more
Sep 12, 2023 03:42 PM ISTApple event 2023 LIVE: iPhone 15 launch has a China trouble
First issue Apple faces is to penetrate the Chinese market at a time when Xi Jinping-led government has expanded some restrictions on using iPhones.
Apple will also have to grapple with competition from Huawei Technologies, which was its top rival in China's premium smartphone market until U.S. export controls ruined Huawei's phone business in 2019. Last week, Huawei started selling the Mate 60 Pro, a high-end phone that uses Chinese-made chips that some U.S. lawmakers believe were manufactured in violation of U.S. trade curbs.
Huawei wants to gain an edge on Apple with add-on features like satellite calling that relies on China's government-backed network. Apple's current iPhone lineup includes satellite capabilities, though they are meant only for emergency situations.
Sep 12, 2023 03:21 PM ISTApple event 2023 LIVE: With iPhone 15 launch, Apple aims to revive its all-time low sales drop
Apple in August reported its third straight quarter of declining sales, weighed down by tepid consumer demand in key markets like the US, China and Europe.
The company also is facing trouble in China, where government workers are increasingly banned from using its devices and consumer sentiment may be turning against US technology.
With the launch of new series of iPhone, the company is seeking to revive its sale slump.
Sep 12, 2023 03:00 PM ISTApple event 2023 LIVE: No flashy new product this year. Main attraction – iPhone 15!
The event, dubbed ‘Wonderlust’, won’t introduce a flashy new product category — like the Vision Pro headset unveiling in June — but the combination of the iPhone, Apple Watch and AirPods remains the core of the company’s ecosystem.
The most significant new product will be the iPhone 15 Pro line, with more minor refreshes coming to the Apple Watch and the AirPods. The company also is likely to discuss iOS 17, iPadOS 17 and watchOS 10, its upcoming software updates for the iPhone, iPad and Apple Watch.
Sep 12, 2023 02:50 PM ISTApple event 2023 LIVE: What updates to expect in iPhone 15
Apple is likely to introduce biggest updates in its device in three years. These upgrades include amping up its camera features; Pro models will gain an improved 3-nanometer processor.
The new lineup is critical to reviving flagging sales. Apple in August reported its third straight quarter of declining sales, weighed down by tepid consumer demand in key markets like the US, China and Europe.
Sep 12, 2023 02:29 PM ISTApple event 2023 LIVE: In a first, you can buy India-assembled iPhone 15 on Day 1 of sale
Bloomberg has reported that customers could be able to buy iPhone 15 assembled in India – a first such latest generation device will be available for sale on first day of its launch. The company is also seeking to make the India-built iPhone 15 available in the South Asian country and some other regions on the global sales debut day.
Sep 12, 2023 02:20 PM ISTApple event 2023 LIVE: Is it a right time to launch iPhone 15?
Usually, Apple launches new iPhone series ahead of important holiday shopping season. Moreover, the world's biggest company is about to unveil its latest edition of flagship mobile phone at a time when it is facing pressure in key market of China, in terms of market capitalisation, where government employees are reportedly being banned from using iPhones.
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