Apple Event highlights: iPhone 15 lineup starts at ₹79,900; Pre-order from Sept 15

Apple Wonderlust event 2023

iPhone 15: ₹79,900

iPhone 15 Plus: ₹89,900

Dynamic Island, which bubbles up alerts and Live Activities. A new 48MP Main camera for super-high-resolution photos. 2x Telephoto. A colour‑infused glass and aluminium design. Charging with USB‑C.

iPhone 15 Pro: ₹1,34,900

iPhone 15 Pro Max: ₹1,59,900

The first iPhone with an aerospace‑grade titanium design. A17 Pro chip. A customisable Action button. Powerful iPhone camera system. And USB‑C with USB 3 for superfast transfer speeds.

Pre‑order begins at 5:30pm on September 15. Available from September 22

Apple Watch Series 9

•Aluminium (Choice of GPS or GPS + Cellular): ₹41,900

• Stainless Steel (Comes with GPS + Cellular): ₹70,900

“Our most powerful chip in Apple Watch ever,” says the tech giant. A magical new way to use your watch without touching the screen. A display that’s twice as bright. And now, you can choose a watch case and strap combination that’s carbon neutral.

Order now, delivery begins from September 22

Apple Watch Ultra 2: ₹89,900

Powered by the same chip in Apple Watch Series 9. The brightest Apple display ever. The most accurate GPS in a sport watch in dense urban environments, the tech giant claims. Available in case and strap combinations that are carbon neutral.

Order now, delivery begins from September 22

Apple on Tuesday took the wraps off newer variants of some of its best-selling devices, hoping that they make it to the top of wish list of customers during the all-important holiday shopping season.

• Apple announced Watch Series 9 and the second generation of Watch Ultra, sporting the same dimensions as the previous variants.
• The latest watches get the next generation S9 chip, capable of better animations and effects. It is the first processor upgrade since Apple released the Series 6 line in 2020.
• New features on board include "double tap", a new gesture feature to control to the watch without touching its face, and improved dictation and brightness.
• The Series 9 starts at $399, while the Ultra 2, at $799, is priced at the same level as the earlier base model.
• The Series 9 is the company's first carbon neutral product, and starting this year all watch manufacturing will be powered by 100% clean energy, the company said. Apple will also drop leather from all its products, including the watch bands.

The biggest changes to the iPhones involve its rear camera systems. With the iPhone 15 and 15 Plus, Apple is increasing the 12-megapixel wide-angle camera, or main lens, to a 48-megapixel resolution. That matches the technology used in the iPhone 14 Pro. Those models, like last year’s entry-level phones, continue to have a 12-megapixel ultrawide-angle lens for shots that show a broader field of view.

Apple Event 2023: The annual ‘Wonderlust’ event at the company's headquarters in Cupertino was laden with high-profile product launches. Catch the event highlights in this photo gallery.

Apple Wonderlust event 2023

iPhone 15: ₹79,900

iPhone 15 Plus: ₹89,900

Dynamic Island, which bubbles up alerts and Live Activities. A new 48MP Main camera for super-high-resolution photos. 2x Telephoto. A colour‑infused glass and aluminium design. Charging with USB‑C.

iPhone 15 Pro: ₹1,34,900

iPhone 15 Pro Max: ₹1,59,900

The first iPhone with an aerospace‑grade titanium design. A17 Pro chip. A customisable Action button. Powerful iPhone camera system. And USB‑C with USB 3 for superfast transfer speeds.

Pre‑order begins at 5:30pm on September 15. Available from September 22

Read our detailed copy on iPhone 15

Apple Watch Series 9 

•Aluminium (Choice of GPS or GPS + Cellular): ₹41,900

• Stainless Steel (Comes with GPS + Cellular): ₹70,900

“Our most powerful chip in Apple Watch ever,” says the tech giant. A magical new way to use your watch without touching the screen. A display that’s twice as bright. And now, you can choose a watch case and strap combination that’s carbon neutral.

Order now, delivery begins from September 22

Read our detailed copy on Apple Watch Series 9

Apple Watch Ultra 2: ₹89,900

Powered by the same chip in Apple Watch Series 9. The brightest Apple display ever. The most accurate GPS in a sport watch in dense urban environments, the tech giant claims. Available in case and strap combinations that are carbon neutral.

Order now, delivery begins from September 22

Read our detailed copy on Apple Watch Ultra 2

The iPhone 15 Pro starts at $999 for 128GB, while Pro Max starts at $1199 for 256GB. 

Discounts on iPhone 15 Pro and Pro Max

US carriers are offering up to $1,000 off with trade-in.

What is iPhone 15 Pro price in India?

iPhone 15 Pro India price: ₹1,34,900

iPhone 15 Pro Max India price: ₹1,59,900

The iPhone preorder starts Friday September 15, available September 22.

The iPhone 15 Pro keeps the 3X optical zoom, while the iPhone 15 Pro Max gets a 5X telephoto lens. The sensor is now 25% larger.

Apple claims the new Titanium design is the most premium material used in an iPhone enclosure. “It's stronger and durable, yet lighter. They're the lightest Pro models ever. New contoured edges, with the thinnest borders ever on the iPhone. Dimensions reduced without affecting display size. iPhone 15 Pro is a delight to hold in your hand,” the tech giant adds.

In the iPhone 15 Pro, the ring/silent switch is gone, replaced with an "Action Button".

The iPhone 15 starts at $799 for 128GB and iPhone 15 Plus starts at $899 for 128GB. 

Discounts on iPhone 15

US carriers are offering up to $800 off with trade-in.

What is iPhone 15 price in India?

iPhone 15 India price: ₹79,900

iPhone 15 Plus India price: ₹89,900

USB-C has become a universally accepted standard for Apple as iPhone 15 replaces the Lightning Port. The same cable can charge Mac, iPad, iPhone, and even AirPods Pro 2nd Generation, now updated with a new USB C connector.

But why? some context: The European Union has mandated all mobile phones, tablets and cameras sold in the region be equipped with a USB Type-C charging port by the end of 2024.

iPhone 15 has all-day battery life. iPhone 15 Plus has a bigger, longer-lasting battery

Apple introduces the iPhone 15 in striking Pink, Yellow, Green, Blue, and Black colour options. This device boasts a customised dual-ion exchange process, refined with nano-crystalline particles for unparalleled durability, says Apple. Its exterior showcases an exquisite textured matte finish, elevating both aesthetics and grip. Furthermore, the front of the device is equipped with Ceramic Shield technology for added protection.

Apple Watch Ultra 2 launched. The upcoming S9 SiP is set to debut on the Ultra 2, introducing exciting features such as the Double Tap functionality, on-display Siri integration, and Ultra Wideband technology. Ultra 2 supports an impressive 3000 nits on its display. 

Apple Watch Series 9 packaging has been revamped, now constructed entirely from fiber-based materials, boasting a sleeker, more space-efficient design. This transformation, Apple says, allows for a notable increase in the number of watches that can be shipped per trip—up to 25% more—thanks to the utilisation of eco-friendly shipping methods such as ocean freight. In a significant environmental stride, the carbon footprint of the Apple Watch Series 9 has been slashed by a remarkable 78 per cent, the tech giant claims. Additionally, any remaining carbon emissions are offset through carbon credits, effectively rendering the net carbon footprint of the product zero.

Apple Watch Series 9 has edge-to-edge always-on Retina display, up to 2000 nits, 2x the brightness of Series 8. Can go down to 1 nit of brightness, for use in theatres or at night.

Apple enthusiasts have something big to celebrate as the tech giant introduces an exciting new feature for the upcoming Apple Watch Series 9. The star of the show is the all-new "Double Tap" gesture, which will undoubtedly become a game-changer for Apple Watch users.

Apple Watch Series 9 has a new S9 SiP chip. 60% more transistors and 30% faster than Series 8.

Apple CEO Tim Cook delivers a pre-recorded video address.

Apple Event 2023 live stream link

While you can count on us for quick updates on all product launches from the Apple Wonderlust Event, here is the official live stream link for the iPhone launch to watch for free.

Apple iPhone 15 launch event, titled 'Wonderlust' this year, is scheduled to kick off at 10:30 PM (Indian time) and is expected to last about 90 minutes.

In addition to the product reveals, viewers can look forward to a pre-recorded address from Apple's Chief Executive, Tim Cook.

Apple's much-anticipated Wonderlust event that will see the launch of iPhone 15 will begin at 10:30pm IST from Steve Jobs Theater at the tech giant's Cupertino headquarters.

Apple chief executive Tim Cook has set the tempo for the iPhone 15 launch. The next-generation iPhone lineup is expected to be introduced by him in his keynote address.

Elon Musk's social media platform X, formerly known as Twitter, has customised its like button based on Apple Event 2023.

Read our detailed story: X(Twitter) customised like button for Apple event

Apple iPhone 15 line-up is expected to ditch the Lightning Port charger with USB Type-C.

But why? The European Union has mandated that all mobile phones, tablets, and cameras sold in the region must incorporate a USB Type-C charging port by the end of 2024. Consequently, it is anticipated that the forthcoming iPhone 15 series will transition from the Lightning Port to USB-C.