CEO hails ‘largest usage day’ for Twitter, Elon Musk predicts ‘all-time record' this week

“Don't want to leave you hanging by a thread,” tweeted Linda Yaccarino in an obvious jibe at newly-launched Twitter rival, Meta Platforms' Threads.

Published on: Jul 11, 2023, 17:54:01 IST

By HT News Desk, New Delhi

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Taking a ‘thread’ jibe at Twitter-rival Threads, which went live on July 6 and is a creation of Meta Platforms' Instagram team, Twitter CEO Linda Yaccarino on Tuesday claimed that the Elon Musk-owned social network ‘outdid’ itself last week, doing so by achieving its ‘largest usage day’ since February.

Twitter CEO Linda Yaccarino (File Photo) (AFP)

Also Read: Musk escalates attacks on Zuckerberg after Meta CEO launched Threads

“Don't want to leave you hanging by a thread…but Twitter, you really outdid yourselves! Last week we had our largest usage day since February. There's only ONE Twitter. You know it. I know it,” Yaccarino wrote on the microblogging platform.

Also Read: Twitter may face uphill battle in proving trade secret theft over Meta's Threads

Responding to her post, Musk tweeted: "Cumulative user-seconds per day of phone screentime, as reported by iOS & Android, is hardest to game. I think we may hit an all-time record this week.

The new Twitter CEO's assertion –neither she nor the world's richest person provided details – came amid Threads crossing the 100 million sign-up mark in just 5 days since launch, the fastest for an app since OpenAI's ChatGPT. The AI-powered chatbot, however, took way longer than Threads to achieve the milestone; it completed 100 million users in January after being released for the public on November 30 last year.

Meta Platforms' Threads

According to the Mark Zuckerberg-helmed Meta, Threads takes ‘what Instagram does best and expand that to text, creating a positive and creative space to express your ideas.’ Once on the platform, users can share posts of up to 500 characters.

Also Read: Mark Zuckerberg's first tweet in 11 years jabs Elon Musk amid Threads launch

To join public conversations, people must connect with friends and creators, including those they follow on Instagram.

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HT News Desk
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