At H&M, 29-year-old Christopher Wylie will help the company use big data and artificial intelligence to make sure it actually designs things shoppers want.
Before he was at Cambridge Analytica, Wylie worked as a fashion-trends forecaster. When H&M learned of his former life, it started talking to the Canadian about a potential collaboration.
Christopher Wylie, who worked for Cambridge Analytica, alleges that the data was used to help to build profiles on American voters and build support for Donald Trump in the US presidential election.
SCL, parent company of Cambridge Analytica, states in one of the documents that it completed a project on “honour killings and cultural change” in Punjab, Haryana, Uttar Pradesh and Rajasthan between 2009 and 2010.
Christopher Wylie has claimed that SCL India (formerly Strategic Communication Laboratories, the parent company of Cambridge Analytica) was asked to provide electoral research and strategy for the 2010 Bihar elections for the JD(U).