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Europe’s museums sell out of limited tickets in reopenings post Covid-19 lockdown

Bloomberg | ByBloomberg | Posted by: Alfea Jamal
Jul 07, 2020 11:56 AM IST

The Louvre in Paris, the world’s most-visited museum, sold out of the 7,400 tickets available when it reopened Monday after almost four months. However, this was just a fraction of its usual occupancy.

Museums in Europe are seeing initial high demand as they open their doors following months of closure because of the coronavirus pandemic.

Visitors wearing protective face masks gather around The Mona Lisa in the reopened Louvre Museum in Paris, France, on Monday, July 6, 2020.(Bloomberg)
Visitors wearing protective face masks gather around The Mona Lisa in the reopened Louvre Museum in Paris, France, on Monday, July 6, 2020.(Bloomberg)

The Louvre in Paris, the world’s most-visited museum, sold out of the 7,400 tickets available when it reopened Monday after almost four months. However, this was just a fraction of its usual occupancy. Before the outbreak of Covid-19, the museum typically welcomed between 30,000 and 40,000 visitors a day, mostly from outside France.

Visitors wearing protective face masks queue to enter the reopened Louvre Museum in Paris, France, on Monday, July 6, 2020. The Louvre had 9.6 million visitors last year. (Bloomberg)
Visitors wearing protective face masks queue to enter the reopened Louvre Museum in Paris, France, on Monday, July 6, 2020. The Louvre had 9.6 million visitors last year. (Bloomberg)

Since it closed on March 13, the Louvre has lost 40 million euros ($45 million) in revenue, according to Nadia Refsi, head of the museum’s press division. At best, it expects to bring in 20% to 30% less revenue than in the previous summer due to social-distancing restrictions and reduced tourism, she said.

ALSO SEE| Photos:Europe’s museums in high demand, sell out of limited tickets in reopenings

London’s National Gallery is set to reopen on Wednesday after being shut an unprecedented 111 days. It will be the first national museum in the U.K. to welcome visitors following the country’s lockdown.

Visitors pass statues in the Louvre Museum ahead of reopening in Paris, France, on Monday, July 6, 2020. The Louvre had 9.6 million visitors last year. (Bloomberg)
Visitors pass statues in the Louvre Museum ahead of reopening in Paris, France, on Monday, July 6, 2020. The Louvre had 9.6 million visitors last year. (Bloomberg)

The gallery, which previously accepted walk-ins, has instituted an advanced reservation system online, although entry for the permanent collection remains free. All available tickets for its first week are sold out, as are those for the first month of a special exhibition of Italian painter Titian’s works, according to the museum’s website.

Visitors inspect artwork in a gallery in the reopened Louvre Museum in Paris, France, on Monday, July 6, 2020. The Louvre had 9.6 million visitors last year. (Bloomberg)
Visitors inspect artwork in a gallery in the reopened Louvre Museum in Paris, France, on Monday, July 6, 2020. The Louvre had 9.6 million visitors last year. (Bloomberg)

Museums are intensifying cleaning procedures, requiring visitors to wear face masks and instituting one-way systems to enforce social distancing. Some, including the Vatican Museums, are testing the temperatures of visitors upon entry.

(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)

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