Mauritius to woo rich Indian tourists
Mauritius Tourism Promotion Authority (MTPA) today said that it is aiming to double its annual tourist arrivals from India to one lakh by 2015.travel Updated: Feb 14, 2012 18:01 IST
Mauritius Tourism Promotion Authority (MTPA) today said that it is aiming to double its annual tourist arrivals from India to one lakh by 2015.
With India being the strategic market, the tourism board would expand the product offering of the destination through a gamut of integrated destination marketing initiatives, it said.
In a bid to consolidate its presence in India market, Vijaye Haulder, Deputy Director, Mauritius Tourism Promotion Authority is leading a travel business delegation of about 24 prominent organisations comprising of hoteliers, ground handling agents and service providers from Mauritius, a statement issued here said.
"Mauritius has received a prominent increase in the average per person spent by Indian Travellers, contributing significantly to the Tourism Receipts of the destination. The spending power of an Indian Traveller to the destination has doubled to USD 360 per person per day indicating a positive consumption trend. We are committed to a greater destination visibility by enhancing the awareness quotient of the destination and positioning Mauritius as a lifestyle statement, must to visit destination," the statement said.
First Published: Feb 14, 2012 18:01 IST