Shah Rukh Khan has rescheduled the release of his home production Om Shanti Om to Diwali from the previous release date of December because Diwali is considered the most lucrative period by Bollywood filmmakers. This has upset Sanjay Leela Bhansali, who has also announced his film Saawariya's release date around Diwali. He doesn't want his film to clash with Om Shanti Om.