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Soaring gold prices force customers to opt imitation jewellery

May 02, 2011 00:47 IST
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With Gold setting a new record at Rs 22,470 per 10 grams, customers are left with no option but to explore the alternative ornaments. Customers in Siliguri of West Bengal are these days opting for imitation ornaments over gold as they could get them at affordable prices.

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