Tata, JLR and the 9 Ps (the video is loading, may take long. Please bear with us...)

The media has been focussing on the Tata-Ford deal on Jaguar and Land Rover, which marks a new high in the globalisation of Indian industry. Jaguar and Land Rover are household names. One known for luxury, the other for ruggedness and durability. Here are some learning and implications for Indian organisations, "the 9 Ps" of process, patience, people, passion, pressure, policy, pride, performance and profit.