Watch | Luxury watchmakers rethink affordability

High-end watchmakers have expanded to more affordable products to counter the most severe downturn the industry has faced since the 2008-09 financial crisis. Swiss luxury watchmakers say they're confident, yet cautious about the market after an economically and politically turbulent year. The watch industry as a whole did not fare as well, as exports dropped by 3.3 percent in the first 11 months of 2015 compared to 2014, a loss of almost $700 million (INR 5000crores approx).