How Meghan Markle's ‘strategic’ social media posts helped her ‘strengthen her personal brand’

Meghan Markle has been looking to engage her audiences in new ways ever since she and Prince Harry left the royal family, a social media and PR expert has said.

Published on: Feb 26, 2025, 13:25:38 IST

By Sumanti Sen

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Meghan Markle's "strategic" social media posts have helped her "strengthen her personal brand" ahead of the release of her new Netflix cookery show – With Love, Meghan – according to a social media and PR expert. The series is set to be released on Netflix on March 4, having been postponed due to the Los Angeles wildfires.

How Meghan Markle's ‘strategic’ social media posts helped her ‘strengthen her personal brand’ (Photo by Raul ARBOLEDA / AFP) (AFP)

Meghan first shared the trailer of her show on her personal Instagram account, @meghan. However, she later surprised fans by posting to the account on New Year's Day even though she had vowed to never return to social media.

‘A well-executed Instagram presence can prove to be very beneficial for celebrities’

Social media expert Caitlin Jardine at Ellis Digital told GB News that the Duchess of Sussex has been looking to engage her audiences in new ways ever since she and Prince Harry left the royal family in 2020. "Her audience expects content from her that feels authentic and reflects her values,” Jardine said. "It is important that content projected on her Instagram caters to their varied expectations of these audiences whilst maintaining a consistent personal narrative."

Jardine said that this approach can help celebrities build a successful brand. She said, "A well-executed Instagram presence can prove to be very beneficial for celebrities like Meghan Markle. Whether that's showcasing her advocacy work, glimpses into her personal life or meaningful moments, she has already proven to have been adept at storytelling. Social media provides a perfect platform for her to craft a compelling narrative around her new ventures, seen with the content surrounding her Netflix Show and Lifestyle brand since the beginning of the New Year."

Meghan has uploaded a mix of professional and personal content on Instagram.

"By using a mix of aspirational content, behind-the-scenes insights and direct engagement with followers, she can strengthen her personal brand and boost interest in all of her current as well as new and upcoming projects,” Jardine explained.

She added, "The timing ahead of these major launches does seem strategic to ensure maximum visibility and audience engagement."

ABOUT THE AUTHOR
Sumanti Sen
Sumanti Sen covers everything that’s happening in the US, from politics to entertainment, but her expertise lies in covering crime news. She has comprehensively chronicled the Idaho student murders, the Laken Riley and Iryna Zarutska cases, and the killing of Charlie Kirk, among other incidents. Over the years, she has interviewed several victims/families of victims of crimes seeking justice. She digs up stories that might otherwise remain unheard, and does her bit to ensure that victims and survivors’ voices are heard. Sumanti’s many years of experience also include interviews with Hamas attack survivors and mental health experts, among others. Her coverage of the October 7 Hamas attack on Israel and interviews with survivors of the tragedy, coupled with her other works including the Titan submersible coverage, earned her the Digi Journo of the Quarter award during her first year at Hindustan Times. Sumanti actively tracks missing person cases in the United States, and peruses Reddit and other social media platforms to bring to light cases that frequently elude public attention. She has extensively covered the disappearances of Nancy Guthrie, Thomas Medlin, Beau Mann, and Sudiksha Konanki, among others. When not at work, you will either find her with her novels, or with her beloved rescue pooches.Read More

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