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Is Taylor Swift endorsement hurting Kamala Harris campaign? New poll finds…

Before Taylor Swift's announcement to endorse Kamala Harris, several surveys suggested that the singer's support could sway people away from the US VP.

Updated on: Sep 26, 2024, 24:35:10 IST
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While Taylor Swift's high-profile endorsement of Kamala Harris fumed former US President Donald Trump and his supporters like Elon Musk, a new poll indicates that the pop star backing for Democratic candidate may not have expected impact on her campaign.

Taylor Swift declared on Instagram that she was supporting Kamala Harris in the 2024 White House race following her first presidential debate against former President Donald Trump. (Getty Images)
Taylor Swift declared on Instagram that she was supporting Kamala Harris in the 2024 White House race following her first presidential debate against former President Donald Trump. (Getty Images)

The Quinnipiac University survey, which was conducted from September 19 to 22, reveals that 76 percent of likely voters feel Swift's endorsement of Harris does not have any impact on their enthusiasm for the candidate. While only 9 percent of respondents say the endorsement makes them less enthusiastic, 13 percent say it has an impact on their enthusiasm.

Before Swift's announcement to endorse Harris, surveys presented a similar image, suggesting that the singer's support could sway people away from the US VP.

According to a July 29 Newsweek/Redfield & Wilton Strategies survey of 1,750 registered voters, 26 percent of Gen Z voters stated they would be “less likely” or “significantly less likely” to support a candidate endorsed by Swift.

Taylor Swift's endorsement of Kamala Harris

Swift declared on Instagram that she was supporting Harris in the 2024 White House race following her first presidential debate against former President Donald Trump.

She mentioned that she is backing Harris as “she fights for the rights and causes I believe need a warrior to champion them.”

The singer went on to call the US VP “a steady-handed, gifted leader”, adding that she “can accomplish so much more in this country if we are led by calm and not chaos.”

Swift concluded her statement with the phrase “Childless Cat Lady,” alluding to remarks made in 2021 by Republican vice presidential candidate JD Vance, who referred to prominent Democrats as “a bunch of childless cat ladies.”

Also Read: Harris vs Trump: How many swing states does US presidential candidate need to win heated battle?

Here's what experts has to say on Swift's endorsement

According to Thomas Gift, the head of University College London's Center of U.S. Politics, told Newsweek that endorsement of celebrities generally don't matter in politics.

However, Swift “is no ordinary celebrity,” Gift stated, adding that “she has the power to move national economies with her tours, so it's hard to say that her endorsement of Harris won't have an impact.”

Although Swift's support for Harris and her sly retort to Vance's disparaging remarks have garnered media attention, Dafydd Townley, an American politics professor at the University of Portsmouth, stated that there is unlikely to be a significant increase in the US VP's electability.

A Newsweek/Redfield & Wilton Strategies poll states that 34 percent of Gen Z voters stated they would be “more likely” or “significantly more likely” to support a candidate that received Swift's endorsement.

  • Shweta Kukreti
    ABOUT THE AUTHOR
    Shweta Kukreti

    Shweta Kukreti has over 8 years of experience in covering Indian and world politics. She joined the Hindustan Times in 2024 and is primarily assigned to the US desk. She currently works as Deputy Chief Content Producer and reports on a wide range of topics, including US politics, immigration issues (especially H-1B visa) and major global events. Shweta strongly emphasizes team operations, which encompasses monitoring news, delegating tasks, editing, developing comprehensive coverage strategies, and crafting engaging, and data-informed narratives. She received the Digi Star Award at the Hindustan Times within a year of joining for her broad coverage of US politics. In 2025, she earned both a promotion and a redesignation, a significant achievement recognising her contributions and the strong value she brings to the team. She has previously worked with the Indian Express, HTDS, ANI and Republic World. Seniors in all the media organisations recognised her work. Regarding education, she earned a BA (Hons.) in Political Science and a master's degree from Delhi University, and she pursued a PG Diploma in English Journalism from the Indian Institution of Mass Communication (IIMC). She also holds a diploma in Women's Empowerment and Development from IGNOU University and a French certification course from Alliance Française de Delhi. If not working, you can find her exploring the hills and engaging in adventurous activities in Rishikesh and Himachal Pradesh. She loves to play badminton, volleyball, and chess, and spend time with her friends and family. She also enjoys spiritual activities.Read More

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