HT Youth Survey: More women buy expensive brands for quality, men purchase for style
There are more chances of women buying an expensive product because it makes them feel good.Youth Survey 2017 Updated: Oct 09, 2017 10:47 IST
More women, 30.1%, than men, 28.5%, are likely splurge on an expensive brand because they feel it promises better quality. However, more men will select a premium brand because of its style.
About 28.5% buyers in the 18-21 age group say style will be one reason why they’ll buy luxury products compared to 26.6% respondents aged between 22 and 25.
There are more chances of women buying an expensive product because it makes them feel good.
Buyers in the 18-22 age group say if they pick up a luxury brand they’ll do it because of quality.
The feel-good factor will compel the older ones to buy premium products.
Though a majority of the respondents say they do not like to show off, many women admit they like it when their friends appreciate their branded products.
Women also want good service as customers with 37% — as against 32.2% men — saying they will walk out of a store if they don’t get the desired attention from salespersons.
Respondents in the 22-25 age group are also likely to be fussy about attentive salespersons and complain if they’re not cared for. They are also more open to giving feedback to the seller after a purchase.
The survey said 38.1% women could fall for a sales pitch by a pushy salesperson than men, 30.2%, and pick something they haven’t planned to buy.
Younger customers, 35.5%, are more likely than those in the 22-25 age group to buy products impulsively if they are talked into it.
When it comes to buying shoes and denims, 56.1% of older buyers say they prefer multi-brand stores compared to 49.4% survey respondents in the 18-22 group.
Surprisingly, there weren’t many takers for online shopping.
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