Maharashtra chief minister Devendra Fadnavis is taking a digital campaign route and tapping into hologram technology to woo voters in the Maharashtra civic polls.
To reach out to wider audience and connect with voters, his party BJP has introduced a three-dimensional hologram of Fadnavis through a mobile app.
Each smartphone user can download the app and view the 3D image of the CM who will then deliver a five-minute video message, a BJP release said in Mumbai on Friday.
The user will have to download the app, “Invite CM”, to listen to Fadnavis’s message that is part of BJP’s campaign for the February 21 elections to 10 municipal corporations, including Mumbai.
When the app gets active, a life-size image of the CM in 3D hologram format would emerge and it would be followed by his video message, the release said.
The mobile app is available in Marathi, Hindi and English.
During the 2014 Lok Sabha polls, Modi, then BJP’s Prime Ministerial candidate, had successfully used hologram technology to address rallies and connect with voters.