Several south Indian filmmakers are now waking up to a populist trend that Bollywood followed in the late 90s and early 2000s -- a popular film dialogue or a line from a chartbuster song being used as the title of a movie.
More than ten upcoming southern films have titles that are associated with popular dialogues and hit songs from past movies. Udhayanidhi Stalin-starrer Tamil comedy Nanbenda, which also features comedian Santhanam, is a word popularised by the latter in his hit film Boss Engira Bhaskaran. "The title, which means friend, was apt because it's a story about two friends. So we felt it will make sense to use it," the film's director Jagadish said. Jagadish is the former associate of filmmaker Rajesh, who helmed Boss Engira Bhaskaran. This explains how he must have got the clearance for his film's title.
Santhanam-coined word Appa Takkaru, which is gibberish, is the title of Jayam Ravi's next Tamil project, while one of his popular dialogues is the title of the film Nee Yellam Nalla Varuvada.
RK starrer Tamil thriller En Vazhi Thani Vazhi is titled after superstar Rajinikanth's famous punch line from Padayappa. "It's the story of a police officer who deals with the criminals in his own way. Hence we felt the title was very relevant t the story. It does add some weightage because it's a popular dialogue, but eventually it's the film that matters," RK said.
While a 1988 Tamil film starring late Raghuvaran was titled En Vazhi Thani Vazhi, it became highly popular after Rajinikanth used this line.
Kamal Haasan's popular song Kadavul Paathi Mirugam Paathi from Alavandhan is the title of an upcoming Tamil action-thriller starring Raaj Zacharias. Director R. Kannan's next Tamil film is rumoured to be titled Poda Aandavane En Pakkama, another popular punch dialogue of Rajinikanth.
The titles of recently released Tamil films such as Ennamo Yedho, Un Samayal Arayil and Enna Satham Intha Neram were also all based on popular hit songs in the language.
In Telugu, the titles of films such as Oka Laila Kosam, Oohalu Gusagusaladea, Ra Ra Krishnayya, Nee Jathaga Nenundali, Kiraak, Govindudu Andarivadele, Gallo Telinattunde and Dikkulu Chudaku Ramayya were all based on chartbuster numbers.
Akkineni Naga Chaitanya-starrer Oka Laila Kosam was inspired from a hit song of the same name from his late grandfather Akkineni Nageswara Rao's film Raamudu Kaadu Krishnudu. In fact, the song was also remixed for the film. For Chaitanya, it was very "emotional" to use his grandfather's song. "It was from my favourite film of my grandfather. The director suggested we remix it as it would be suitable for the situation. We convinced Anup Rubens (music composer) and he did it. Then the film was also named 'Oka Laila Kosam' as it was apt and blended well," Chaitanya had earlier said.
The Telugu remake of Aashiqui 2 was titled Nee Jathaga Nenundali, which is based on the song from Ram Charan-starrer Yevadu. The title of recently released Kiraak and upcoming Telugu romantic-actioner Pilla Nuvvu Leni Jeevitham are based on hit tracks from Pawan Kalyan's films.
Upcoming romantic drama Malli Malli Idi Rani Roju, which features Sharwanand and Nithya Menon in the lead, is based on the popular song from Chiranjeevi's film Raakshasudu.
Actor Nithin Reddy used one of the hit songs from his own films Ishq as the title of his upcoming film Chinnadana Nee Kosam.