Chauranga gets first poster through Facebook | Bollywood - Hindustan Times
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Chauranga gets first poster through Facebook

Hindustan Times | ByRoshmila Bhattacharya, Mumbai
Apr 17, 2012 01:18 PM IST

After their first and India’s largest crowd-funded film, I Am, bagged two National Awards including Best Hindi Film, producers Onir and Sanjay Suri announced a poster contest on Facebook for their next production, Chauranga.

After their first and India’s largest crowd-funded film, I Am, bagged two National Awards including Best Hindi Film, producers Onir and Sanjay Suri announced a poster contest on Facebook for their next production, Chauranga. The idea was to increase the use of crowd-sourcing and social media, which they believe will be instrumental to the growth of independent filmmakers.

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“In the past four months, we’ve received over 100 entries from India and countries like Spain, UK and Australia,” says Onir, adding that after short-listing five, they’ve picked their winner, Kishan Harchandani, a graphic designer from Jaipur who will be mentored by the team in creating the final art-work.



Directed by Bikas Mishra, Chauranga is about class oppression in rural India. Kishan scored with his use of colours and understanding of the theme. “Chauranga, meaning four colours, features our Tiranga (national flag) — green, white and saffron — with the fourth being the colour of caste. We liked the way Harish layered them and brought out the theme through a temple, a train and a faceless Dalit boy who is yet to be cast,” says Onir. For him, making a film is a collaborative effort and he wants to draw as many people as possible into the process.



“We have another contest for the score, where anyone can upload a music theme sample,” says Onir. “We’ve already got 36 entries and will announce the winner next month.”

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