Mary Kom: Tax-free, but still costly?
After Rani Mukerji’s Mardaani was exempted from entertainment tax in Uttar Pradesh and Madhya Pradesh in its second week, now, the Priyanka Chopra-starrer biopic on Mary Kom has been declared tax-free in Maharashtra, UP, Rajasthan and Assam.Updated: Sep 08, 2014 13:53 IST
It seems to be the season for Bollywood films to go tax-free. After Rani Mukerji’s Mardaani was exempted from entertainment tax in Uttar Pradesh (UP) and Madhya Pradesh in its second week, now, the Priyanka Chopra-starrer biopic on pugilist Mary Kom has released tax-free in Maharashtra, UP, Rajasthan and Assam.
However, in Mumbai theatres, while some places have reduced their prices (to as low as '80-'90), the rates at several multiplexes continue to be high — in the range of '280-'300 on weekdays, and '350-'480 on weekends.
Mehra alleges that 'in certain cases, where the original price should be, say '100, they have made it '200, and are now selling it for '100, saying it’s the tax-free price'.
Also read:Priyanka packs a punch; Mary Kom collects over Rs. 17 cr
When we contacted the co-producers of the film, its COO, Ajit Andhare, says, “Pricing is decided by multiplexes, not studios... If, however, due to demand, they price the ticket higher, you won’t see the full drop.”
Also read:Mary Kom is made for whistles and some quick money
President of PVR Pictures, Kamal Gianchandani, also claims that “prices are less by 30 per cent… The advantage of tax holiday has been passed to the consumers.”