Vidya Balan, Amitabh Bachchan and more: Bollywood bats for a clean India
Be it in films or through government initiatives and campaigns, stars are doing their bit to spreading awareness about hygiene and sanitation in India.bollywood Updated: Feb 18, 2017 19:46 IST
While there are several films being made on serious issues that intend to give a message to the society, it’s overwhelming to see how Bollywood celebrities are also taking the charge offscreen. Doing their bit to spread awareness on the importance of sanitation and personal hygiene, there are many that have come forward and offered support in some form or the other.
Recently actor Anushka Sharma was chosen as the female face of PM Narendra Modi’s Swachh Bharat Abhiyan (Clean India Drive) where she would be focusing on women and open defecation. While championing the initiative that aims to highlight the women-centric aspects of open defecation, the 28-year-old actor is also expected to initiate communication with women, mostly in rural and semi-rural areas.
Last year in September, actor Amitabh Bachchan featured in a government video on open defecation urging people to join the movement. Bachchan has been the most vocal brand ambassador of this nationwide health and sanitation campaign since July 2016.
Another significant contribution has been of actor Vidya Balan, who in her capacity as the national sanitation brand ambassador, has been working hard to make India defecation free. Over the last five years, Vidya has been part of a nationwide television and radio campaign that aims at constructing more toilets. She’s became a household name when she featured in countless ad commercials that connected with the viewers in the most interesting manner.
As for the efforts made through movies, actors Akshay Kumar and Bhumi Pednekar would be seen in a film titled ‘Toilet: Ek Prem Katha’, which will be a satirical comedy based on PM Narendra Modi’s Swachh Bharat Abhiyan and will bring to light the unhygienic conditions in the rural areas of India. Helmed by Shree Narayan Singh, the film will highlight the importance of the pay-and-use toilet scheme and try its bit to curb the problem of open defecation.
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First Published: Feb 09, 2017 19:59 IST