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Vidya Balan offered 13 crores to endorse sari brand

Actor Vidya Balan, famous for her saris has signed a lucrative endorsement deal worth 13 crores for a sari brand.

bollywood Updated: Oct 06, 2015 19:38 IST
Shalvi Mangaokar
Shalvi Mangaokar
Hindustan Times
Vidya Balan,Vidya Balan Sari,Sari
Vidya Balan in her favourite attire.

Vidya Balan is rarely seen in anything other than heavy silk saris when she makes public appearances. In a recent interview, the actor even said, “Every woman must have a kanjeevaram or a banarasi sari in her wardrobe.” Now, apparently, Vidya will be part a year-long campaign of a silk sari brand, and she has been offered a whopping sum of `13cr for it. A source close to the actor says that the owners of the line feel that Vidya is perfect choice for them.

“About two weeks ago, Vidya was approached by the silk sari brand. She has been offered around `13 crore. The brand’s owners feel that Vidya is perfect to promote their products asshe has a pan-Indian appeal,” says the source, adding that Vidya is considering the offer, but she hasn’t given her nod yet. “She is particular about all her professional commitments — be it her movies or ad campaigns. She will take a call soon,” says the source.

Watch Vidya in the Humari Adhuri Kahani trailer

First Published: Oct 06, 2015 19:26 IST